The LCD in the title does not mean “liquid crystal display.” It stands for Least Common Denominator, a term from mathematics. If you can break your business down to its smallest components and focus on just one aspect of your business in your weekly presentations, it works much better than providing a laundry list of things you do, or a vague and meaningless term like “full-service.”
For instance, a real estate agent might do 60-second presentations about first-time home buyers, condos, single-family-homes, investment properties, house flipping, downsizing your home for empty-nesters, buying a larger home for a growing family, the communities you focus your business on, and so forth.
No matter what your business is, you know enough about it to break it down in the same way. If you do a whole series of LCDs over the course of a year, by the end of the year everyone in your chapter will know so much about your business that they can give you great referrals.
Make up a quick list of ideas for LCD presentations right now. Share your list–and your stories of how LCDs worked for you–here in the comments.
(Hear more about this topic in Episode 221: Your Business 101.)
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