This story comes from Dr. Misner’s trip to Paris with his wife this summer. They met up with a friend who had been at a private jet show. All the attendees received an iPad loaded with apps to help them shop for their jets. Every prospect was impressed with this except one: Bill Gates. The founder of Microsoft wasn’t amused to be given his catalog on an Apple product.
This story underlines how important it is to know your audience. A little more thought, a little more research, and the jet show organizers could have provided a Windows tablet for Mr. Gates and possibly won a customer.
Even if we don’t sell jets, it can pay off to do just this kind of research on our own clients and prospects. Knowing what makes an appropriate thank-you gift can make a huge difference.
If you’ve witnessed a situation where someone didn’t think about their audience and blew an opportunity, share it with us here in the comments.
Brought to you by The Global Networking Show.