Ben in the United States asks whether it’s better to bring in someone who has no current relationship with others in the sphere, or bring in someone who is already somewhat of a referral partner.
Dr. Misner recommends that groups bring in new people that at least one member of the chapter knows and trusts well. Knowing new people is important; the only thing more important is knowing more about the people you already know.
In the early days of BNI, Dr. Misner experimented with inviting people who didn’t know each other to form new BNI chapters. Because there were very few existing relationships, it was difficult to get people to pass referrals in the beginning.
It’s good to invite people you know casually to visit a BNI meeting. It’s better to invite people you really know and have a relationship with. What’s best is to invite people you know, you trust, and are already referring business to.
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