BNI members often ask Dr. Misner whether repeat referrals should count. This is a topic that local chapters should have control over and engagement in, so the membership committee should meet to discuss the topic.
Most chapters do count repeat referrals because they are legitimate referrals given for a legitimate reason. The money made through these referrals spends just as well as money from other referrals. However, there are some people who get crazy with repeat referrals, so chapters may decide that there needs to be, for instance, a minimum value for member-to-member referrals.
If your membership committee needs guidance on this issue, it’s important to bring in your local BNI director and work out a decision that the members agree with. While Dr. Misner himself believes that in most cases repeat referrals should count, the important thing is for each chapter to agree on which referrals should count. Get your leadership team and your membership committee together and have a discussion about it.
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