There’s a perception in the media that people hate networking. But when Dr. Misner conducted a survey of 12,000 people for his book Business Networking and Sex–Not What You Think, only 6% said they were not comfortable networking. That means 94% of people surveyed like networking.
So why is there a perception that people hate networking? Dr. Misner attributes it to the proximity effect: people tend to take on the beliefs of the people they hang out with. Newspaper writers hang out with other writers, not with entrepreneurs and salespeople. They aren’t exposed to people who like networking on a regular basis.
Also, because we don’t teach networking in colleges and universities, we often see people doing networking wrong.
Moreover, behavior bias convinces us that we are better at what we do than others are, and it’s easy to assume that people who are not good at something won’t like doing it.
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