Episode 421: Can’t Decide? Listen to This

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Synopsis

At the last conference of the Transformational Leadership Council,someone told Dr. Misner an incredible story about making a tough decision about whether to move.

Dr. Misner and Priscilla are both people who make lists of pros and cons when they can’t decide, but sometimes that’s not enough. In this case, the pros and cons came out equal, and it was hard to know what to do. This person invited her financial planner to help her make the decision. He suggested flipping a coin.

If your response to the coin flip is “Oh, no,” what you really wanted was the other outcome. If it’s “Oh, great,” then that’s what you really wanted to do.

Remember this when someone needs help making a decision. (It may not work for your own decisions now that you know the trick.)

Brought to you by Networking Now.

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Episode 420: V + C Does Not Equal P

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Synopsis

Lately Dr. Misner has seen a lot of people who have been using VCP like it’s a formula: Visibility + Credibility = Profitability.

VCP is a referral process, not a sales process. If the majority of your clients aren’t giving you referrals, then you are only at Credibility with your clients, not at Profitability. It’s possible that you can have a lot of Visibility and a lot of Credibility, but NOT have Profitability. Rather than a formula, VCP is a continuum.

Once you achieve Credibility (and not before), you have to start asking for referrals in order to achieve Profitability. Profitability does not result automatically from Visibility and Profitability.

Brought to you by Networking Now.

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Episode 419: The Law of Reciprocity

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Synopsis

There are four things to remember if you want to make use of the Law of Reciprocity, which is the principle behind “Givers Gain.”

  1. Givers Gain means helping others to achieve success. How can you do this?
  2. The person who helps you may not necessarily be the person you helped. Givers Gain is not a transactional process.
  3. Reciprocity can be measured. There’s a networking scorecard in Networking Like a Pro.
  4. Success takes getting involved. You have to do more than be present.

Brought to you by Networking Now.

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Episode 418: Empty Your Purse Into Your Head (Classic Podcast)

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This is a rebroadcast of Episode 76.

Synopsis

Ben Franklin once said, “If a man empties his purse into his head, no one can take it from him. An investment in knowledge always pays the highest return.”

Most people only pay lip service to education. Dr. Misner is convinced this is the reason that 50% of businesses fail in their first three years. Success requires that you embrace a culture of learning and work on your business.

Action Item

Look at your financials. What have you spent for ongoing business education? How much time have you spent on free educational resources like this podcast?

If you don’t have a regular commitment to educational activities, go out and attend a seminar, subscribe to a podcast, or read a book.

If you go to Networking Now and enter the code “referralinstitute” you’ll get six months’ free membership.

Brought to you by Networking Now.

 [View the entire transcript of this episode]

Episode 417: Good Referrals from Unexpected Sources

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Synopsis

Sometimes good referrals come from completely unexpected sources. If you develop a powerful personal network, you can increase the volume of your business because of the people within that network. In BNI, you are potentially linked to a vast network beyond your own. And you never know when a simple referral will lead to an amazing opportunity.

Here’s a story to illustrate:

A few years back, a BNI member in the window blind business was asked by a fellow BNI member to help his elderly neighbor put a blind in her back window because she wanted more privacy. Most companies had refused it as too small a job. The woman baked him a plate of chocolate-chip cookies and explained that her son would normally have done this, but he was on an extended business trip.

A month later, a stretch limo pulled up in front of the BNI member’s store and asked whether he remembered installing a small blind for an elderly woman, and introduced himself as her son, who was building a 6,000-square-foot home and needed window coverings. That was the most profitable job that BNI member had ever received.

You don’t need a room full of CEOs to network with. You need to network with people who care about you.

If you have a story about an unexpected referral, share it in the comments.

Brought to you by Networking Now.

 [View the entire transcript of this episode]