This is a rebroadcast of Episode 179.
More than half the people at a 500-person networking event raised their hands when asked if they had come hoping to sell something, but not one had come hoping to buy something. This is the Networking Disconnect.
You don’t go to networking events to make sales. You go to develop relationships. To develop visibility and credibility. To teach people how to refer you. BNI’s VCP process is chronological. You have to start with Visibility and work your way through Credibility to Profitability.
If you meet a person at a conference rather than a regular networking meeting, make an appointment to follow up. Try connecting on an online network to maintain visibility and develop credibility.
Brought to you by Networking Now.