Here are four questions to answer when considering your business mission.
- What is my business mission? (What are your long-term goals? How do you want to change the world?)
- Where is my organization going? Am I achieving my mission? (Are you making plans and adjustments to achieve it more effectively?)
- What environment is my organization operating in? (What social, economic, technological trends can affect your progress toward your goal?)
- What are my core competencies? (What do I like to do? What do I do better than my competitors? Is my business mission compatible with my values and aptitudes?)
Although everyone in business will have to do some things at first that they don’t have core competencies in, it’s especially important that your mission be in line with your values. (As your business grows, you can delegate parts of the business that you don’t have an aptitude for, like bookkeeping.)
Always ask yourself, when you have an idea, or someone makes a suggestion, for a direction to take your business in, “Does this align with my mission?” For example, some people have suggested that BNI offer training on how to close a sale. That’s valuable training, but BNI’s mission is not sales training but networking and referrals. There are other organizations whose mission is sales training.
Brought to you by Networking Now.