May 30th, 2007
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Synopsis -
In this episode, Dr. Misner explodes the myth of Six Degrees of Separation and uses it to explain that networking doesn’t just happen, it’s a skill which can – and must – be developed to increase the number of people you can connect to:
The Definition of Six Degrees of Separation
“Six Degrees of Kevin Bacon”
Santa Claus, The Easter Bunny and Six Degrees of Separation Are All Myths
The Original Studies by Stanley Milgram
The Important Missing Fact
How To Apply This Fact As A BNI Member
Some People Are Better Connected Than Others
Networking Is A Skill Which Can – and Must – Be Developed
You Can Be Part of The 29% Who ARE Connected to the Whole World
Continue reading “Episode 008: Six Degrees of Separation” »
May 23rd, 2007
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Synopsis -
In this episode, Dr. Misner discusses the importance of simplifying your company’s story so that your sales team of fellow BNI members can better understand what you do and how to send you the very best referrals:
Teaching Other Members To Send You Referrals
Be Specific About Your Products, Services and Target Markets
It Is Your Responsibility To Communicate This Information – Not For Others To Ferret It Out
Don’t Assume Others Understand What Your Business Does
Don’t Close A Sale, Train A Salesforce
Clarify What Makes You Different and Better
Write Your PVS (Personal Value Statement)
Don’t Try To Be All Things To All People
Continue reading “Episode 007: Simplify Your Story” »
May 16th, 2007
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Synopsis -
In this episode, Dr. Misner discusses the important differences between a “Lead” and a “Referral” and how important it is to understand those differences so that we give and receive only qualified Referrals, not Leads:
BNI Used to Use “Lead” Slips Instead of Referral Slips
Why Leads Are Less Valuable Than Referrals
BNI’s Definition: “A Referral is an opportunity to do business with someone in the market to buy your product or service.”
When to Pass the Referral Slip
How to Read the Thermometer
Who Calls Whom?
Cool Referrals Can Warm-Up Over Time
The Best Lead Is Not As Good As The Worst Referral
Referral Marketing Beats The Heck Out Of Cold Calling
Continue reading “Episode 006: Lead vs. Referral” »
May 9th, 2007
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Synopsis -
In this episode, Dr. Misner discusses the GAINS Exchange and how members can use it in 1-to-1s to more quickly build relationships by learning more about each others:
Goals
Accomplishments
Interests
Networks
Skills
Continue reading “Episode 005: The GAINS Exchange” »
May 2nd, 2007
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Synopsis -
In this episode, Dr. Misner and special guest, National Director of BNI Portugal, Hélder Falcão, discuss:
Dr. Misner’s Travels to BNI Chapters Throughout Europe
National Director of BNI Portugal: Hélder Falcão
How BNI Portugal Got Started
Applause Is American – Or Is It?
BNI Strategic Alliance Partner www.Ecademy.com
Continue reading “Episode 004: BNI Portugal” »
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29% Solution
Masters of Sales
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The World's Best Known Marketing Secret
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Masters of Networking
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