May 2007 Archives - The Official BNI Podcast

May 30th, 2007

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Synopsis -
In this episode, Dr. Misner explodes the myth of Six Degrees of Separation and uses it to explain that networking doesn’t just happen, it’s a skill which can – and must – be developed to increase the number of people you can connect to:

The Definition of Six Degrees of Separation

“Six Degrees of Kevin Bacon”

Santa Claus, The Easter Bunny and Six Degrees of Separation Are All Myths

The Original Studies by Stanley Milgram

The Important Missing Fact

How To Apply This Fact As A BNI Member

Some People Are Better Connected Than Others

Networking Is A Skill Which Can – and Must – Be Developed

You Can Be Part of The 29% Who ARE Connected to the Whole World

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Episode 007: Simplify Your Story

May 23rd, 2007

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Synopsis -
In this episode, Dr. Misner discusses the importance of simplifying your company’s story so that your sales team of fellow BNI members can better understand what you do and how to send you the very best referrals:

Teaching Other Members To Send You Referrals

Be Specific About Your Products, Services and Target Markets

It Is Your Responsibility To Communicate This Information – Not For Others To Ferret It Out

Don’t Assume Others Understand What Your Business Does

Don’t Close A Sale, Train A Salesforce

Clarify What Makes You Different and Better

Write Your PVS (Personal Value Statement)

Don’t Try To Be All Things To All People

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Episode 006: Lead vs. Referral

May 16th, 2007

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Synopsis -
In this episode, Dr. Misner discusses the important differences between a “Lead” and a “Referral” and how important it is to understand those differences so that we give and receive only qualified Referrals, not Leads:

BNI Used to Use “Lead” Slips Instead of Referral Slips

Why Leads Are Less Valuable Than Referrals

BNI’s Definition: “A Referral is an opportunity to do business with someone in the market to buy your product or service.”

When to Pass the Referral Slip

How to Read the Thermometer

Who Calls Whom?

Cool Referrals Can Warm-Up Over Time

The Best Lead Is Not As Good As The Worst Referral

Referral Marketing Beats The Heck Out Of Cold Calling

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Episode 005: The GAINS Exchange

May 9th, 2007

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Synopsis -
In this episode, Dr. Misner discusses the GAINS Exchange and how members can use it in 1-to-1s to more quickly build relationships by learning more about each others:

Goals

Accomplishments

Interests

Networks

Skills

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Episode 004: BNI Portugal

May 2nd, 2007

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Synopsis -
In this episode, Dr. Misner and special guest, National Director of BNI Portugal, Hélder Falcão, discuss:

Dr. Misner’s Travels to BNI Chapters Throughout Europe

National Director of BNI Portugal: Hélder Falcão

How BNI Portugal Got Started

Applause Is American – Or Is It?

BNI Strategic Alliance Partner www.Ecademy.com

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