The Official BNI Podcast

Episode 008: Six Degrees of Separation

Synopsis -
In this episode, Dr. Misner explodes the myth of Six Degrees of Separation and uses it to explain that networking doesn’t just happen, it’s a skill which can – and must – be developed to increase the number of people you can connect to:

  • The Definition of Six Degrees of Separation
  • “Six Degrees of Kevin Bacon”
  • Santa Claus, The Easter Bunny and Six Degrees of Separation Are All Myths
  • The Original Studies by Stanley Milgram
  • The Important Missing Fact
  • How To Apply This Fact As A BNI Member
  • Some People Are Better Connected Than Others
  • Networking Is A Skill Which Can – and Must – Be Developed
  • You Can Be Part of The 29% Who ARE Connected to the Whole World
  • View the entire transcript of this episode

    Episode 007: Simplify Your Story

    Synopsis -
    In this episode, Dr. Misner discusses the importance of simplifying your company’s story so that your sales team of fellow BNI members can better understand what you do and how to send you the very best referrals:

  • Teaching Other Members To Send You Referrals
  • Be Specific About Your Products, Services and Target Markets
  • It Is Your Responsibility To Communicate This Information – Not For Others To Ferret It Out
  • Don’t Assume Others Understand What Your Business Does
  • Don’t Close A Sale, Train A Salesforce
  • Clarify What Makes You Different and Better
  • Write Your PVS (Personal Value Statement)
  • Don’t Try To Be All Things To All People
  • View the entire transcript of this episode

    Episode 006: Lead vs. Referral

    Synopsis -
    In this episode, Dr. Misner discusses the important differences between a “Lead” and a “Referral” and how important it is to understand those differences so that we give and receive only qualified Referrals, not Leads:

  • BNI Used to Use “Lead” Slips Instead of Referral Slips
  • Why Leads Are Less Valuable Than Referrals
  • BNI’s Definition: “A Referral is an opportunity to do business with someone in the market to buy your product or service.”
  • When to Pass the Referral Slip
  • How to Read the Thermometer
  • Who Calls Whom?
  • Cool Referrals Can Warm-Up Over Time
  • The Best Lead Is Not As Good As The Worst Referral
  • Referral Marketing Beats The Heck Out Of Cold Calling
  • View the entire transcript of this episode

    Episode 005: The GAINS Exchange

    Synopsis -
    In this episode, Dr. Misner discusses the GAINS Exchange and how members can use it in 1-to-1s to more quickly build relationships by learning more about each others:

  • Goals
  • Accomplishments
  • Interests
  • Networks
  • Skills
  • View the entire transcript of this episode

    Episode 004: BNI Portugal

    Synopsis -
    In this episode, Dr. Misner and special guest, National Director of BNI Portugal, Hélder Falcão, discuss:

  • Dr. Misner’s Travels to BNI Chapters Throughout Europe
  • National Director of BNI Portugal: Hélder Falcão
  • How BNI Portugal Got Started
  • Applause Is American – Or Is It?
  • BNI Strategic Alliance Partner www.Ecademy.com
  • View the entire transcript of this episode

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