Synopsis

Dr. Misner’s special guest for this episode is Michael Altshuler of Sales Quenchers mobile on-demand sales training. (That’s training delivered to your cell phone.) Sales Quenchers helps businesses find time for training.

So what makes Sales Quenchers different?

1. On-demand training through any mobile phone.
2. You get less and learn more with actionable sales tips.
3. Every tip is available in both audio and text format.
4. World-class sales experts in several categories (like Zig Ziglar, Brian Tracy, Bob Berg, and Ivan Misner).
5. Reinforcement through repetition and multiple channels.
6. Less time, more often: 3-5 minutes a day adds up.
7. Customized content.
8. Guaranteed results.

Special offer for BNI members: use the discount code “network1.”

Brought to you by Networking Now.

Complete Transcription of BNI Podcast Episode 052 -

Priscilla Rice:
Hello everybody and welcome back to the Official BNI Podcast, brought to you by networkingnow.com which is the leading site on the net for networking downloadables. I am Priscilla Rice coming from Live Oak Recording Studio which is in Berkeley, California. I am joined on the phone today by the Founder and Chairman of BNI, Dr. Ivan Misner, and his special guest, Michael Altshuler. Hi Ivan. How are you?

Ivan Misner:
I’m doing great today, Priscilla. Thank you very much. I have with me today Michael Altshuler who is the Founder and CEO of Sales Quenchers. Sales Quenchers is a new sales training system that helps individual sales people, sales organizations, and business owners increase their sales and profit margins by providing on-demand sales solutions both online and by cell phone. That is really, really different, Michael. Do you want to talk a little bit about that?

Michael Altshuler:
Sure. Thank you. It’s good to be speaking with you, Ivan.

Ivan:
It’s great having you on the podcast.

Michael:
Thank you. One of the things that I learned quite a while ago when I was operating a business in New Jersey was that sales training and personal development always seems to take a back seat to other priorities. It seems like everyone today has their plates full with other things that are just burning and have to get done. I realized that in order to help people improve their business, they must first improve themselves. I found that the tools that were available such as books, tapes and seminars go without lasting effects. Certainly, if they did invest the time in utilizing those tools, it didn’t seem like anything really took or transferred to the job at the level which it needed to. That was really the impetus that launched Sales Quenchers and where we are at today with the company.

Ivan:
You know, I’ve found that business people, and oftentimes salespeople, pay lip service to education and training. They talk about how important it is that they don’t do it mostly because of the time issues. Of course, we’re probably preaching to the choir because people who are listening to this podcast are believers. They understand the importance of working on the business versus in the business, not only strategic planning but education and training. They would agree that working on the business by learning, reading and listening more about how to sell more effectively is important, but what’s different about Sales Quenchers? I know what it is but I want you to say it because I think it’s very exciting.

Michael:
You know, first of all, obviously you know what it is. You’re part of the system. You are part of the solution. When you joined the Sales Quenchers family, you and 24 other sales experts realized firsthand that based on everyone’s schedule, but this was something that is a next-generation cutting edge tool and solutions that salespeople and business owners would use. There’s the key thing. It’s not that people don’t know what they should be doing to be more successful. It’s whether they find the time to actually do it. That’s what Sales Quenchers helps business owners, salespeople, and sales managers do.

If I may, there are 10 points to I would like to read you in reasons why Sales Quenchers is different than any other personal professional development were sales training tool that exists on the market today.

Ivan:
Go right ahead and then I want to talk about how this works on her cell phone because I think that’s really interesting and different feature.

Michael:
Sure. We are the world’s first sales training system that uses what we call the cell cast technology. One of the top 10 points but I’m going to mention does include that. The first thing that makes Sales Quenchers different is the on demand training through any mobile phone. It doesn’t have to be web enabled. It doesn’t have to be a Blackberry. Any mobile phone. The key is that because most salespeople are mobile, and certainly with your line of business, Ivan, networking is basically being with and talking with people. If you can get tools outside the work environment, the office, that’s going to be more effective. You remember that, it will be top of mind, he will operate at a higher level of performance and consequently, get a better result. Most in portly, if you’re out on the road, you should have a sales training tool that is out on the road with you. That is your cell phone. Everyone pretty much has one. Therefore, that is why it works.

The second tool that we offer or benefit is that it you get less and learn more with actionable sales tips. We have over 1400 sales tips that people have access to through their computer online or through their cell phone in text and audible format. Each sales tip is a two-minute sales tip. For example, in your book, Ivan, The World’s Best-Known Marketing Secret, what we do is we actually just tell the best ideas and concepts from your book and create a one to two minute sales nuggets that salespeople have access to online or on their cell phone.

Number three would be world-class sales experts. We have 25 of them. Basically any sales expert that you like in any specific category, we have that sales expert most likely. Obviously we had you on the list of networking. We have Zigs Zigler, Brian Tracy, Jeffrey Gitomer. You know, I was fortunate enough to be able to create a library of literally the top experts in the world.

Ivan:
You also have Bob Berg, who is a good friend of BNI’s.

Michael:
Exactly. We took his book, Endless Referrals, and we created this sales nuggets from that title. That’s real important because salespeople may have a favorite in a certain category. They may love Brian Tracy. Someone else may not. They may like, let’s say, Jeffrey Gitomer. Whatever resonates with the salesperson or the business owner, they can pull up and get one to two minute sales tips just in time, any time anywhere 24/7. Also we reinforce it. They get a daily e-mail as part of the Sales Quenchers program. It’s reinforced in five different ways. We know that reinforcement helps us to retain things naturally and apply them.

Ivan:
The bottom line is that Sales Quenchers are nuggets of information about how to sell effectively that you are communicating to the subscribers of the program.

Michael:
Exactly. They can get that online or through their mobile phone in text or audible, depending on your learning style. I like to hear things better than I like to read things. You can be researching online kind of like a Web M.D. for sales solutions online, use the search and get your solution. Boom. You’re creating a proposal. You’re talking to a C-level executive. Whatever it is, you can have something from the top experts in the world. You can have one of their best ideas. It’s like they’re sitting right next to you coaching you on the road or in the office.

I’ve been:
Okay. We have just a few more minutes. What are your bullet points?

Michael:
The goal is — we believe less training more often is more important than a lot of training less often. That’s one of the benefits of the program. If you can commit as a business or salesperson three to five minutes a day, you can have a university education at the end of the year. You’re getting the best of these experts. Three to five minutes a day. It’s one extra call, its one extra close. It makes a significant difference. We guarantee results under the Sales Quenchers program or the user gets their money back. Guaranteed return on investment. That’s how confident we are and how proven the system is.

Ivan:
Nice. Nice. That’s all 10?

Michael:
Pretty much. I wrapped a few into the 10. We turn C players into B players and B players in to A players. Just for purposes of time, I wrapped a few of these in together.

Ivan:
You have a free 30 day trial for BNI members that we are offering. You want to talk a little bit about that?

Michael:
Yes. We offer a 30 day free trial to any user to show our confidence. We are offering a special to BNI users, where there is an additional 10% discount. So when you’re checking out and signing up for the free 30 day trial, when it gets to the checkout point where it says enter your discount code, a word enter network1. That is the number one. They would automatically get a 10% discount. Like I said, we encourage anyone who is interested and willing to put three to five minutes into their personal development every day to at least check it out. They have nothing to lose. It’s a free trial plus they get 10% discount pass to them than 30 days.

Ivan:
That code is network1, one word. One is the number one. I am glad that we were able to bring you onto the podcasts. For BNI members, I am one of the experts that you would be able to hear material from a number of my books where I talk about referral selling. In addition to my material, you can have access to Brian Tracy, Zig Zingler, Bob Berg and many other sales experts. My involvement with Sales Quenchers is, I think, a great connection to BNI. It’s a great thing for BNI members to see just how BNI is getting out there and building the brand in other venues. Also a great opportunity for BNI members to benefit from programs like this and get additional discounts — and of course, spent some time working on the business instead of in it. Well listen, Michael, thank you so much for being on today. Any last comments before we wrap up?

Michael:
I think they only last comment I would have is that we are very proud to have people of your quality, stature and prominence in the business world. I think since BNI people know you so well, as you are our typical, you are our model, a standard that we use. I use your name and your expertise in the networking field when I go on conventions to share with other business owners the type of experts that we have. You are the best in the world, the most well known in the world and your users can expect that in all fields, cold calling, of course in networking,. I think it’s something that will be of great value to you and your members.

Ivan:
Thank you very much, Michael. Members, those of you listening to this, go to the website. It is www.SalesQuenchers.com. That is SalesQuenchers.com. Check it out. There is a free 30 day trial and that 10% off for BNI members. Great service and a nice discount. I thank you very much, Michael. I’ll turn it back over to you, Priscilla.

Priscilla:
Okay great. I think that’s it for this week then. Thank you so much, Michael. And thank you, Dr. Misner. It was a really interesting podcast. I would like to tell the listeners that this podcast has been brought to you by networkingnow.com, which is the leading site on the net for networking downloadables. Thanks for listening. This is Priscilla Rice and we look forward to having you join us again next week for another episode of the Official BNI Podcast.

 

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