Archives for March 2008 | The Official BNI Podcast

Episode 47: “BNI’s Word of Mouth Curriculum”

March 26th, 2008

Synopsis

This week, Dr. Misner talks with Flynn Nogueira and Sara Minnis of del Fuego, Inc, producers of the BNI CDs, just came from a BNI regional event, where they launched Networking Secrets.

Everyone thought it was important to hear directly from Dr. Misner.
People love the interview style, which makes the CDs more like a talk show.
The CDs provide enough time to go into detail, which the podcasts don’t.
Members who own the CDs are encouraging everyone in their chapters to get them.
The CDs are part of the culture of learning in BNI.
People retain more information longer when they hear it.
Everyone loved the story about practicing the fundamentals.
The V.C.P. Process may be the most important thing to come out of this CD series.

Synopsis

In this episode, Dr. Misner talks about strategic alliances and the need to gradually enhance relationships. Each member of a BNI group will contribute to your success. No one person in your chapter is likely to turn your business around, but together, over a long time, they can make a difference.

Don’t give up if there’s no immediate payoff.
Successful networking is a series of small actions.
By working with multiple people over a long period of time, you build your business.

Synopsis

Every BNI member gets a free copy of Givers Gain at the New Members’ Orientation/Member Success Program.

Going through the history of BNI gives members a sense of organizational culture. In this episode, Dr. Misner talks about how BNI became an international organization.

Canada was the first country outside the US to have BNI; Don and Nancy Morgan, the founders of BNI Canada, are still the national directors.
Canadian BNI directors are responsible for the expansion of BNI to the United Kingdom and Australia.
BNI has been translated into more than a dozen languages, starting with Canadian French.
Because BNI is about members doing business locally, it adapts itself to cultural differences.
It was also during this period that the BNI Foundation was created.
You can find the Hidden Elements to Running a Successful BNI meeting at the end of this chapter.

Synopsis

Dr. Misner looks into his crystal ball to see the future of networking.

Online and face-to-face networking will both continue to flourish. Dr. Misner recommends the following two online networks: Ecademy and Fast Pitch Networking.
College and universities still won’t teach classes on networking or word-of-mouth marketing, though they might include the topic in existing courses. That leaves more room for Buffini and the Referral Institute.
Small companies will continue to have the edge over big businesses when it comes to networking. Big companies just don’t train their employees in referral marketing.
Expect to see more online networking options for BNI members in the next few years.

Brought to you by Networking Now.

Continue reading “Episode 44: “Networking Trends”” »