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Synopsis
Phenomenal reviews can convince you to go to an out-of-the-way restaurant. Written testimonials can do the same thing for your business. Consumers trust testimonials from other people more than they do your own marketing materials.
BNI members can use written testimonials in several ways.
- Place written testimonials on your website.
- If your business attracts walk-in clients, display your written testimonials in a binder in your reception area. If you’re a salesperson, take a binder with testimonials with you when you call on prospects.
- Include testimonials and endorsements with your business proposals. Match the testimonial to the service you’re providing or the industry your prospect is in.
Using testimonials builds your credibility. Start by getting members of your BNI chapter to write testimonials for you. One place people can write testimonials for you is on Yelp.com.
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