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Synopsis
Word of mouth marketing is always working. It just may not be working in your favor.
Online networking makes it possible to stay more engaged and guide the conversation. Because of that, you have to participate.
Go to the search engines and set up alerts for your name, your company name, the title of your book or name of your products. That way you’ll know who’s talking about you and you can get in touch with them or respond on your own blog.
If you come across a complaint, a timely offer to fix the problem can turn it into an endorsement.
Brought to you by Networking Now.




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