February 2009 Archives - The Official BNI Podcast

Episode 93: “Do What You Love and You’ll Love What You Do”

February 25th, 2009

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Synopsis

What you should do is what you like to do. You can’t achieve sustained success if you don’t love what you do. More and more businesses are based on hobbies and personal interests.

Rather than finding out the hard way that you can’t stick it out at a job you hate just for the money, think about what you really love to do before starting a business or choosing a profession. Loving what you do is no guarantee of being successful, but if you’re not happy at what you’re doing, you can never achieve sustainable success over time.

Brought to you by Networking Now.

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Published In: Success
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Discussion: 2 Comments

Episode 92: “Grow Any Business in Any Market”

February 18th, 2009

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Synopsis

Dr. Misner and John Assaraf from OneCoach address three questions:

What causes entrepreneurs to plateau at a certain income level? Internal mental programming based on our genetic and experiential conditioning. You need to develop a clear vision and impress it into your subconscious in order to break out of your rut. Read The Answer for more details.
What are three of the biggest mistakes entrepreneurs make?
1. Allowing circumstances to control their goal-setting exercises.
2. Not creating a blueprint for success.
3. Thinking they can do it themselves.
Why is it so important not to participate in a recession? Remember that 90% of your competition is thinking in negative ways. Don’t miss this opportunity to position yourself as the leader.

Go back and listen to Episode 86 of this podcast for BNI’s own positioning efforts for 2009. Visit ReadtheAnswer.com for a special offer on John’s book.

Brought to you by Networking Now.

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Episode 91: “Create an Informative Newsletter”

February 11th, 2009

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Synopsis

BNI has had a newsletter since 1985. SuccessNet started quarterly and now appears monthly online. It’s free to subscribe by e-mail, even if you’re not a BNI member yet.

If you want to create your own newsletter, ask yourself these 10 questions.

What is the purpose of the newsletter?
Who is your target audience?
Why would my target audience want to read the newsletter?
How will it benefit my audience?
What features will it contain?
Who will write the text?
Will I use a professional to design the layout?
How often will it go out?
How will it be distributed?
How do people sign up for it?

Two more things to remember:

Your newsletter should be informative and educational, to motivate people to read it.
Consider outsourcing production to a professional, unless you work in this area yourself.

Brought to you by Networking Now.

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Published In: Newsletters
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Discussion: 4 Comments

Episode 90: “PR and International Networking Week”

February 4th, 2009

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Synopsis

International Networking Week is the culmination of BNI’s public relations efforts. During International Networking Week, BNI holds events to demonstrate the benefit of networking to different groups.

PR helps you position yourself ahead of your competition. The purpose of publicity is not just to promote, but to announce and inform. PR is usually free, but you may need to hire a professional to write your press release.

What can P.R. do for you? A search for “International Networking Week” produces 97 million results on Google, and the first two pages are all about BNI.

Any businessperson can build up to powerful PR. There are many PR professionals in BNI; ask one for tips for where to start. It’s worth putting time and effort into creating brand awareness and name awareness.

Visit PRWeb.com and Beneaththecover.com for help distributing press releases.

Brought to you by Networking Now.

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