March 18th, 2009
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Synopsis
This week Dr. Misner is at the iLearning Global Launch Conference in Las Vegas. (Listen to Episode 87 for more information on iLearning Global.)
People who are new to referral marketing may think there’s a limited supply of referrals, and this can make them desperation. Desperation is NOT referable. It’s true that you have to compete for business, but this is not the way to do it.
You earn referrals through creating relationships and providing outstanding and memorable customer service. But how do you build a structured, predictable referral system?
- Establish a close, mutual rewarding relationship with your referral partners.
- Determine how many and what kind of referrals you need each week to accomplish your financial sales goals.
- One by one, discuss your contacts and connections with your networking counterparts.
- Share your needs and your resources from an abundance mentality rather than a scarcity mentality.
Dr. Misner recommends reading Coaching Into Greatness by Kim George to help establish an abundance mentality.
Brought to you by Networking Now.
Continue reading “Episode 96: “Desperation is NOT Referable”” »
March 11th, 2009
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Synopsis
Accountability is critical to networking. It forces us to get out of our cave. Find someone in your BNI chapter to be your accountability partner to keep you on track. Here are seven questions to help you find the right person.
- Who do I highly respect?
- Who would not be afraid to push me?
- Who would I never think of disappointing?
- Who really wants to build his or her business through networking?
- Who knows me and my tendency to [fill in the blank]?
- Who will follow through on this commitment to me?
- Who has the time to help me?
It can also help to create a tracking system for this. There’s a Networking Scorecard developed by the Referral Institute and included in the Certified Networker Training.
Read Dr. Misner’s blog post about accountability. Then try this out and come back and let us know how it worked for you—just post to the comments section of the blog!
Brought to you by Networking Now.
Continue reading “Episode 95: “Find an Accountability Partner”” »
March 8th, 2009
If you subscribe to The Official BNI Podcast using a feed reader (like Google Reader) or a podcatcher (like Juice), make sure you have the correct address for our feed. Because Google has made some changes to the Feedburner service, we have a new feed, and we’re not sure how long the old one will keep working.
To subscribe to the new feed, you can click the link under the orange button in the sidebar, or just paste the following address into the subscription field of your feed reader: http://feeds2.feedburner.com/BniPodcast.
iTunes subscribers should not notice any changes, but if you run into any problems (such as Episode 95 not appearing on Wednesday), unsubscribe and re-subscribe.
If you listen to the show by visiting the website or you subscribe by e-mail, everything will all stay the same.
If you have no idea what an RSS feed is, you probably don’t have to worry about it. ;-)
Thanks again for listening and contributing all your wonderful, positive comments.
March 4th, 2009
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Synopsis
Dr. Misner is joined on this episode by Eric Groves, Senior Vice President, Global Market Development at Constant Contact. Eric has four tips for e-mail marketing:
- Build a quality list of people who know and trust you: they’re the ones who open your mail.
- Take the time out of your day to create a strategy for your e-mail. What do you want to have happen when people read your message?
- Execute on your strategy by writing content that’s not about you, but shares what you know. People will forward messages that make them seem smart.
- Ask for feedback and engage your customers in the process. Recognize people who give you insight.
To summarize the secret of great e-zine content, “Be brief, be bright, and be gone.”
To see the service Constant Contact provides, just sign up where it says “Podcast Email Alerts.” You can sign up for a 60-day free trial at www.ConstantContact.com.
Brought to you by Networking Now.
> Continue reading “Episode 94: “Marketing in a Tough Economy”” »
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