The Official BNI Podcast

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Synopsis

Dr. Misner posted his story about premature solicitation on some of his favorite social networks. Most people expressed their horror and sympathy, but one person actually wrote,

“I don’t happen to believe that you need a relationship with the person you are asking first. What you must have is a compelling story or product or service that would genuinely benefit the referral. The fact that you had not cultivated a relationship with the person has become irrelevant, because more importantly, you’d been in a position to help your contact benefit from the introduction. If it’s of genuine benefit to the person being referred, I don’t see the problem. It’s about the benefit of what’s being referred rather than the relationship with the person that’s asking for the referral. Who am I to deny my contacts something good?”

Everybody thinks they have a good product. How do you know whether you’re denying your contacts something good if you don’t know anything about this person or their product?

Some people don’t get it even when you explain it to them.

Brought to you by Ask Ivan Misner.

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