The Official BNI Podcast

Episode 165: “Working by Referral”

July 28th, 2010

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Synopsis

This week Brian Buffini joins Dr. Misner to discuss creating a proactive system for referrals. You need a systematic approach to cultivate referrals on a daily basis. The essence of it is:

  • Build relationships
  • Provide value
  • Remind the people in your database that you’re looking for referrals

This requires sorting your database by your most valuable customers and who is most likely to refer you. Then you take a three-step approach to dealing with those people, and set aside time for it every day.

  1. Contact
  2. Care
  3. Community

For more information about Brian Buffini’s trainings, go to the Buffini and Company website. You’ll find live seminars and coaching and mentoring programs. Dr. Misner endorses this system wholeheartedly, and Priscilla is an active client.

Brought to you by Networking Now.

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Published In: Referrals | Special Guests
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Discussion: 7 Comments

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Classification Cowboy Slides

July 21st, 2010


Classification Cowboy Slides

Published In: BNI Fundamentals | Member Development
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Discussion: 5 Comments

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Episode 164: “Classification Cowboy”

July 21st, 2010

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Synopsis

This week’s topic is the Classification Cowboy, illustrated by BNI member Dan Fletcher. View and download the slideshow in the next post.

cowboy

A Classification Cowboy is someone who tries to take more than one profession within a chapter. If you try to take more than one classification in a chapter, you’re blocking the connections and referrals that can be brought to the chapter.

The best way to handle this is to address the problem before the person joins the chapter, rather than after accepting a person with multiple businesses as a member. A chapter with multiple attorneys with different specialties is much stronger than a chapter with someone who doubles as attorney and paralegal.

You can download the slides in the next post to show to your chapter.

Brought to you by Ask Ivan Misner.

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Published In: BNI Fundamentals | Membership Committees
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Discussion: 11 Comments

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Episode 163: “Dos and Don’ts of Social Networking”

July 14th, 2010

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Synopsis

Dr. Misner is recording this podcast early because he’s going on Safari in Africa this week.

Here are some suggestions on how to use social media effectively.

  • If you have a social media expert in your chapter, talk to them.
  • Schedule your time with social media and make it part of a strategy.
  • Find the right social media for you. Facebook is not the only network.
  • Respond to comments. Retweet. Social media is a dialog.
  • Use non-productive time (when you don’t usually work) for online networking.
  • Use tools like Ping.fm, HootSuite, and Seesmic to save time.
  • Remember that V/C/P still applies. Building relationships on social media takes time.

Here are five common mistakes businesses make on social media:

  1. Spending too much time on sites you enjoy without evaluating their value to you.
  2. Visiting a site for work and getting distracted by interesting posts.
  3. Not recognizing when it’s time to delegate certain social media responsibilities.
  4. Not providing consistent fresh content on your blog.
  5. Forgetting that social media is about engaging in a conversation, not about selling.

Brought to you by Ask Ivan Misner.

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Published In: Online Networking
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Discussion: 4 Comments

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Episode 162: “BNI Light Just Isn’t Right”

July 7th, 2010

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Synopsis

Dr. Misner recently received an e-mail from someone who wanted to get the benefit of BNI without actually attending the weekly meetings. This is like wanting to win an Olympic medal without having to go through exhaustive physical training. None of us can do less and get the same results.

In the early days of BNI, experiments showed that chapters that met twice a month passed 52% fewer referrals than chapters that met once a week.

There is no lite version that gives you all the benefits with less work. Only BNI members who dedicate themselves to following BNI’s proven structure will achieve the optimum results and the maximum referrals. If you want to be a master of networking, “Don’t go into the lite.”

Additional meetings outside the regular chapter meeting can be beneficial, but once a week seems to be optimum.

Brought to you by Networking Now.

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Published In: Getting The Most From BNI
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Discussion: 14 Comments

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