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Why Join BNI?

Episode 143: “Addition by Subtraction”

Synopsis

Today’s episode is inspired by a letter Dr. Misner got from the vice-president of a struggling BNI chapter who wanted to know how to keep the long-term goal of building the chapter in mind when facing personal attacks from members?

Dr. Misner’s response was to refer this VP back to an article he wrote in SuccessNet in 2006, called “Addition by Subtraction.” The chapter in that story was facing a problem with absenteeism.

In the article, Ivan and Beth Misner take turns explaining that the way to grow healthy rose bushes is to prune them back—and the way to grow a healthy BNI chapter is to get rid of the members who don’t show up or don’t participate. BNI thrives on accountability.

This episode is brought to you by our new sponsor, Ask Ivan Misner.

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Video: “How BNI Works”

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Video: “Why Join BNI”

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Episode 142: “BNI Visualized”

Synopsis

Benefits of BNI Visualized

Today’s special guest is infographics specialist Steven Lin, who created a series of visual tools called “BNI Visualized” to help new members understand the value of BNI. These are on BNI’s main website, but we’re also going to put the Flash animations and the PDF notes here on the podcast site.

BNI members at every level can use “BNI Visualized” to benefit themselves, their guests, their chapter, and BNI as a whole.

  • New members see the benefit of BNI and invite more guests
  • Guests will join BNI because they see the benefits
  • BNI directors can educate the leadership team more easily and train members who want to start new chapters
  • Expands knowledge of directors so they can make their chapters stronger

The “Why Join BNI?” animation includes 4 reasons to join BNI:

  1. World’s largest networking organization
  2. Lock out competition
  3. Mandate is to give referrals
  4. Best marketing tools for your business

There’s also a second Flash animation called “How BNI Works” that explains the concept of Givers Gain.

Brought to you by Networking Now.

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