The Official BNI Podcast

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Synopsis

If you have questions about BNI’s new branding initiative,

• BNI members—please connect with your local Director
• BNI Directors—please connect with your BNI National Office
• BNI National Offices—please connect with BNI Headquarters

This week, Dr. Misner wants to talk about the benefits of a consistent branded look for BNI members and chapters.

• The new visual look makes it easier to explain BNI to non-BNI members.
• BNI becomes more visible and credible. The more brand recognition you have, the easier it is to bring new members into the group.
• People will no longer be confused about which groups are affiliated with BNI. This saves us from the risk of unfair negative perception.
• This will help cement BNI’s continued leadership as the world’s largest networking organization.

Links

1. Example of the New Branded Look
2. BNI Branding PowerPoint Presentation
3. The BNI® Branding Standards

Brought to you by Networking Now.

View the entire transcript of this episode

Podcast: Play in new window | Download | Embed

Synopsis

By the first of this year, you will see a new branded look for all of BNI, including this website. This is the first time we have a system to implement a unified look all across the globe. (See branding slide presentations.)

Here are five reasons why a consistent branded look are so important.

1. BNI is a global brand.
2. We want to make the new BNI brand memorable.
3. Having a uniform image protects the brand and prevents brand dilution.
4. The uniform use of the brand will prevent other groups from copying BNI.
5. There are so many localized versions of the BNI logo that it’s getting difficult to distinguish genuine BNI groups from imitations. We need one authorized version of the logo.

In the next post you’ll see two PowerPoint presentations that explain more about BNI’s new branded look. Pay special attention to Slide 15 in the first presentation.

Brought to you by Networking Now.

View the entire transcript of this episode

Pay special attention to Slide 15 in the first presentation.

[powerpoint http://www.bnipodcast.com/wp-content/uploads/2010/12/Branding-PowerPoint-BNI-Members-Chapters.ppt]


[pdf http://www.bnipodcast.com/wp-content/uploads/2010/12/BNI-Branding-Standards.pdf]