This is a rebroadcast of Episode 59.
Dr. Misner continues his discussion of BNI traditions this week.
This is one of the earliest traditions of BNI. It came about when a member wasn’t getting a business, tried offering an initial consultation, and received a spontaneous testimonial from another member who took him up on it. The more you have third-party endorsements, the easier it is to give referrals to people. It mitigates the risk of referral marketing.
Caring About People
BNI is all about people, from the top down. Remember, people don’t care how much you know until they know how much you care. The best way you can show you care is to be there and help. One of the reasons Dr. Misner does these podcasts is to show that he cares about BNI members.
Walking the Talk
What you do thunders so loudly above your head I cannot hear you speak. There are many ways to contribute to BNI. Bring visitors. Welcome visitors. Don’t let a week go by where there’s not a tidbit of information you offer to your fellow members.
Investment to Join
Getting business out of BNI is not a guarantee, it’s an opportunity. You can turn a $10 bar of iron into $250,000 worth of springs for watches. Turning your BNI membership into value involves understanding the traditions of the organization.
The Secret to Success
The secret to success without hard work is still a secret. The things Dr. Misner talks about in Givers Gain are simple, but not easy. You have to work to succeed in BNI.
If you’re interested in traditions within organizations, read Inside the Magic Kingdom.