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Synopsis
How often have you come home from a large networking event with a huge stack of business cards and wondered, “Now what?” Here are some tips for sorting out your potential prospects and referral partners from the rest.
- Make a note of something you discussed on the back of the business card right after you talk to the person. If this is not appropriate in your culture, keep a small notebook handy to jot down a few words next to the person’s name.
- Divide the most immediate prospects into one pile and the less immediate prospects into another.
- Enter the first group into your contact database and send a quick note by either e-mail or snail mail. Try to set up a meeting for coffee or some other fairly immediate follow-up meeting to find out how you can help them.
- Send another message to your less immediate prospects, even if you don’t set up a meeting.
Next week’s podcast will provide some specific examples of follow-up notes to these two groups of contacts.
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