Episode 71: “Staying in Touch with Your Clients”
Synopsis
Dr. Misner has been communicating with BNI regions around the world via webcam. Contact bni[at]bni[dot]com if you want him to participate in one of your events.
This week’s podcast focuses on one of the golden rules of networking: staying in touch with your clients. Here are the six steps to success.
- Spread out your contacts, but keep them consistent.
- Schedule predictably: train your clients to expect to hear from you at certain times.
- Make each contact lead to the next. Schedule the date for your next contact before you conclude the meeting.
- Assume responsibility for making contact. Take the initiative.
- Invite clients to networking events.
- Create a plan and stick to it. Follow the system even if your client contacts you in between scheduled contacts.
Remember, the goal is not to sell something every time you call, but to check in and find out what’s working and how you can help.
Brought to you by Networking Now.
