Episode 308: 3 + 1 = Member Success


The one secret to success in BNI is that there is no one secret. There are at least three–plus one.

The three are

  1. Embrace quality
  2. Grow your team
  3. Seek engagement

The illustrations below show the advantage to growing your team. (Click for larger image.)

Connections - 16 - 256 Connections - 32 - 1024


And the one is sharing stories. Sharing stories is the way that you embrace quality, grow your team, and get people engaged. A story is a fact wrapped in an emotion that compels people to take action that transforms them in some way. If you don’t have any stories of your own yet, go to BNISuccessNet.

Share your own stories here in the comments.

Brought to you by Networking Now.

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Episode 294: Attract and Retain Members


A BNI member asked Dr. Misner how to combine attracting and retaining new members with passing high-quality referrals. There are three factors in this.


BNI works best when you use the whole system as outlined in the manuals. If you remove too many pieces, the whole thing will fall apart.


How many referrals is the chapter giving? How many do we want to be giving? Are they high-quality referrals? Are members attending?


Culture eats strategy for breakfast. The attitude of the group, the way it behaves, the way it feels when you walk into it. If people are laughing and enjoying their meeting and following the system, they have a healthy culture. One person can ruin a group’s culture.

Brought to you by Networking Now.

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Episode 287: You Never Know Who They Know (Classic Podcast)

This is a rebroadcast of Episode 206.


It would probably surprise you to know about some of the influential people that some of your fellow BNI members know. Don’t assume that just because someone works in an unrelated industry, that person isn’t a referral source for you. It doesn’t take a corporate executive to connect you with a corporate executive. Members of your chapter have connections through their family, friends, and hobbies, as well as their clients and colleagues.

Never overlook the networking possibilities of an event or a possible BNI member, no matter what kind of event it is or how unlikely it seems. The dentist, the cosmetic salesperson, the gardener, may be the biggest source of referrals in your chapter.

If you have a story about someone walking away from business—or unexpectedly getting business—because they didn’t realize who another person knew, post it to the comments here.

Brought to you by Networking Now.

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Episode 283: Using BNI in a Cross-Country Move (Classic Podcast)

This is a rebroadcast of Episode 74, which originally appeared on October 1st, 2008.


Dr. Misner and BNI member Julien Sharp about how BNI can make a cross-country move easier. There are many ways BNI can help.

  • Your local BNI chapter can help you prepare for the move through referrals to realtors, moving companies, etc.
  • Joining a BNI chapter in your new new location gives you instant connections there—it’s like having family there.
  • You have a reliable source for referrals to professionals whose help you need, from tech support to plumbing.

So if you’re planning to move, make sure you find a BNI chapter in the city you’re moving to and ask the director how BNI can help. BNI can help your friends, family, and colleagues, too.

Julien has also created inter-chapter BNI groups for people in her own profession, to encourage “co-opetition” and create teams who can do larger jobs. She also “subs” regularly for members at other BNI groups.

Brought to you by Networking Now. [View the entire transcript of this episode]

Episode 276: Why BNI?


Today’s episode is based on an article Dr. Misner wrote for SuccessNet a few months ago. BNI Merseyside in the UK hired an independent firm (Murray Consulting) to conduct a survey on the value of BNI membership.

Here are the results of the 2012 survey.

  • The average amount of business gained from BNI referrals in the last 12 months was £23,700 (or $37,055).
  • When asked about further orders they had received as the multiplier effect of BNI referrals, BNI members were able to think of, on average, an additional £11,300 (or $17,668) per year of membership.
  • Combining closed business in the last 12 months with the average value of 2nd/ 3rd generation referrals in a year gives a true value of a BNI seat of £35,000 (or $54,720) per year.
  • On average, members who were involved in BNI for 7 years generated £245,000 (or $383,038) since they joined, thereby underpinning the lifetime value of BNI.
  • Value to the total membership in the region equaled £16 million or $25 million per year with over £300,000 or $469,000 per week for a single region of 500 members.
  • BNI Merseyside created six millionaires.
  • Members who attended training saw their business increase 58% compared to those who did not attend training programs.
Graph: Income generated by BNI members (2012 Merseyside survey)


Graph: Value of BNI Membership Over Time (2012 Merseyside survey)

Brought to you by Networking Now.

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