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If you try to be all things to all people, you won’t be good at anything. BNI has one core business model: referral marketing. As an organization, we do one thing better than anyone else.
BNI members should also do one thing better than anyone else. That’s what’s going to give you the best results. Instead of being all things to all people, be one thing to all people. Stick to your mission.
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Many BNI members have employees, and we almost never think about them as a source of referrals for our businesses. But building a business through word of mouth is everyone’s job. Here are five tips to develop a networking mindset in your staff.
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BNI SuccessNet will be 25 years old in 2010. The newsletter started just a few months after BNI itself was founded. The online version started about 8 years ago.
If you’re anywhere near a computer, go to www.BNIsuccessnet.com. You can subscribe to get an e-mail notification when the month’s edition appears. We will not sell or rent your contact information, and we won’t spam you ourselves, either.
Each issue’s regular segments are listed in the left sidebar:
If you don’t have time to read an article, you can print it out and bring it with you to read later—maybe with your BNI chapter.
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Word of mouth marketing is always working. It just may not be working in your favor.
Online networking makes it possible to stay more engaged and guide the conversation. Because of that, you have to participate.
Go to the search engines and set up alerts for your name, your company name, the title of your book or name of your products. That way you’ll know who’s talking about you and you can get in touch with them or respond on your own blog.
If you come across a complaint, a timely offer to fix the problem can turn it into an endorsement.
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It’s not the anchor that holds a ship in place during a storm, but the length of chain connecting it. The captain watches the first mate to see where he needs to lay the chain to counter the winds.
This is a metaphor for BNI. How many links are there in your chain of relationships? Can you extend your chain in times when the economic winds are blowing against you? Have a one-on-one meeting with everyone in your chapter at least once a year.
Your BNI director is like the first mate on the ship, watching to see which way the wind blows and signaling which adjustments need to be made for the welfare of the group.
What are you doing to lengthen and strengthen your chain? Leave your comments here.
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This week Melinda McNeely and Mary Alice Griffin from the Golden Triangle Referral Group in Texas join Dr. Misner to share their experiences with the BNI Fast Track Program from del Fuego.
Here are some of the results the Golden Triangle chapter got from the 12-week Fast Track Program:
To learn more about the BNI Fast Track program, listen to Episode 108: Quantum Chapter Growth. You can order the CDs for your own chapter at www.delfuego.com/bni or find a Fast Track coach.
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Dr. Misner had an experience at a restaurant in Japan that inspired today’s podcast. The waitress and all the patrons greeted every new arrival with “Welcome to the restaurant.”
Shouldn’t a networking group be just as welcoming? If BNI chapters make visitors feel welcome, visitors will return.
Sometimes a BNI group’s members can get so connected that they forget to talk to visitors. If you see that happen, share this podcast with your group.
How does your group make visitors feel welcome? Share your tips here.
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In week two of BNI Fundamentals, Dr. Misner addresses “Full Participation in BNI.” (Remember, Education Coordinators can download all this material in advance from BNI.com.)
All four of these practices demonstrate the Givers Gain mentality. The more you put into BNI, the more you’ll get out of it.
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This week Dr. Misner is beginning a 12-week course of BNI Fundamentals. If you’re a BNI Education Coordinator, you can download this information from the BNI website.
Here are the top ten ways to prevent other BNI members from giving you good referrals.
What are your suggestions for the top ways to waste time in BNI? Let us know here in the comments to the blog.
Brought to you by Networking Now.
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Dr. Misner wants to ask listeners “What’s your BNI story?” His own favorite story is that he met his wife through BNI; that was the best referral he ever got. So today he’s sharing some stories from other BNI members. You can read more of them in BNI SuccessNet.
What’s your BNI story? How has BNI helped you? Post your comments here and share your story.
Brought to you by Networking Now.
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