Synopsis

Chapter 8 of Givers Gain covers the years 1998-2000. It was during this period that Dr. Misner realized he needed to write a book about networking to educate BNI members, and wrote The World’s Best Known Marketing Secret.
The surprise discovery was the media benefits of publishing a book. Thanks to his 10 books, Dr. Misner has been interviewed well over 1000 times. His first live TV appearance was right after the Village People and his book nearly set the host on fire.

Since that time, Dr. Misner’s books have become a vital part of the BNI culture.

Four main factors determined BNI’s phenomenal growth during this period:

1. Had already built a solid foundation for BNI.
2. BNI is locally owned an operated.
3. Jumped the borders and started spreading into new countries.
4. Gained greater exposure through publishing books.

Brought to you by Networking Now.

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 BNI 051: Givers Gain, Chapter 8 [14:43m]: Play Now | Play in Popup | Download

Synopsis

Every BNI member gets a free copy of Givers Gain at the New Members’ Orientation/Member Success Program.

Going through the history of BNI gives members a sense of organizational culture. In this episode, Dr. Misner talks about how BNI became an international organization.

• Canada was the first country outside the US to have BNI; Don and Nancy Morgan, the founders of BNI Canada, are still the national directors.
• Canadian BNI directors are responsible for the expansion of BNI to the United Kingdom and Australia.
• BNI has been translated into more than a dozen languages, starting with Canadian French.
• Because BNI is about members doing business locally, it adapts itself to cultural differences.
• It was also during this period that the BNI Foundation was created.
• You can find the Hidden Elements to Running a Successful BNI meeting at the end of this chapter.

Sponsored by Networking Now.

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 BNI 045: Giver's Gain Chapter 7 [12:14m]: Play Now | Play in Popup | Download

Synopsis

Dr. Ivan Misner shares tips from Chapter 6 of his book Givers Gain, which covers the years 1990-1994. The one-to-one dance cards started at a conference during this time period. This was also when Dr. Misner developed his vision of an international organization and began working on the business instead of in it.

Some important points about how the BNI franchise works:

• 95% of all the revenue of every group stays within the country of that franchise.
• Franchise owners are all BNI members who work their way up.

Brought to you by Networking Now.

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 BNI 035 Givers Gain Ch. 6 [09:48m]: Play Now | Play in Popup | Download

Synopsis

Dr. Misner talks about his decision to sell off his consulting practice and focus 100% on BNI, as described in Chapter 5 of Givers Gain.

• Networking is different from other forms of marketing
• You follow people, rather than focusing on geographic locations
• BNI started opening chapters outside of California because BNI members moved
• Every policy in BNI was created by members (the BNI board of advisors)
• Dr. Misner met his wife through BNI—the best referral he ever got

Brought to you by Networking Now. Podcast produced by Live Oak Studio in conjunction with the Podcast Asylum.

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