Dr. Misner has a new title: Chief Visionary Officer of BNI, and today he’s providing a 60,000-foot view of the future of BNI.
Yes, “Chief Visionary Officer” is a real title. It’s an office established to work beside other senior executives. As Chief Visionary Officer, Dr. Misner will be focusing on brand-building activities.
Be very clear: this is not an exit strategy. This is an engagement strategy. It gives Dr. Misner an opportunity to work in his flame.
Look at the chart below. BNI has grown consistently since it’s foundation. How many organizations can say that?
That growth has resulted even though Dr. Misner has been able to put only part of his time into growing BNI. With the opportunity to devote all of his time to that goal, he expects to achieve great things.
The main focus will be on content marketing–something in which BNI already excels. Dr. Misner has produced more than 400 podcasts, 800 blog posts, 150 articles, and 20 books. Look for videos that tell the BNI story throughout the coming year. The 21st book, Avoiding the Networking Disconnect, comes out this year. And there will be an increasing focus on inbound marketing.
What else is new? Involving BNI alumni, who are a great source of support for BNI.
BNI is also engaging more in cause marketing, which is about demonstrating your social consciousness. 70% of Millennials want to be involved with an organization that supports social causes around the world. One strategy for this is Business Voices; there will be more to come.
Finally, Dr. Misner plans to work on the member experience, which is best done by focusing on BNI’s core values.
Brought to you by Networking Now.