Raymond Aaron, author of Branding Small Business for Dummies, joins Dr. Misner on the podcast today to explain the importance of developing a brand. 97% of employees and entrepreneurs in the Western world are not branded. The problem with this is that without a brand, there is nothing to distinguish you from your competitors. When you’re branded, people remember you and they know you.
A brand goes beyond a memory hook. A memory hook is something in your mind’s eye that enables you to envision some product or service. A brand speaks to what your clients want most from you, and that’s what makes it memorable. People may forget your name, but they will remember your brand.
The audiobook version of Branding Small Business for Dummies is available for free to BNI members. Go to brandinggift.com, download the audiobook, play it, and enjoy it.
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