The Official BNI Podcast

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Synopsis

Scott Simon of the Metropolitan St. Louis BNI, who manages more than 100 BNI groups, joins Dr. Misner to help show BNI members how to work smarter, not harder.

Here’s some important background information:

• According to Stephen Covey, who spoke at the BNI International conference this year, trust is an economic driver. It speeds up the sales process. (See the book The Speed of Trust for examples.)
• Most companies spend almost all their money on traditional marketing and advertising when a small fraction of that money spent on networking would get the same results. (It takes 200 cold calls to get an appointment.)
• 98% of businesses rely on referrals, but only 3% have a strategy to get them.
• Since most people know about 1000 people, joining a BNI group with 24 members is like having access to 24,000 people.

An examination of chapters in Scott’s region showed that participation in BNI yields an average of 1 new customer per 5 hours invested versus 1 new customer for every 32 hours expended using traditional methods.That makes BNI membership 6 times as efficient as cold-calling—and a lot more fun, too.

Brought to you by Networking Now.

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