The Official BNI Podcast

Episode 026: Why Business Networking Works

Synopsis -
In This Episode, Dr. Misner Explains Why Business Networking Works – In Every Business.

  • Ivan’s In New York City On His Book Tour
  • Masters Of Sales Has Just Hit #6 On The New York Times Bestsellers List
  • When Using Networking Marketing, Don’t Focus Just On The Sale Itself, Focus On How It Comes To You
  • Why “Fred” Left His BNI Chapter Even Though He Was Generating Tons Of Referrals
  • The “Randomness” Of Referrals
  • You Never Know Which Fish You’re Going To Catch – And Neither Do The Fish!
  • View the entire transcript of this episode

    Episode 025: The Butterfly Effect

    Synopsis -
    In This Episode, Dr. Misner Explains The Butterfly Effect and How It Works In The World of Networking

  • Ivan Has Just Returned From Five Days On Necker Island With Sir Richard Branson
  • Ivan Has Started A New Blog at Networking.Entrepreneur.com
  • The Butterfly Effect of Networking Is How An Unsolicited Phone Call Six Years Ago Lead to Ivan Being Invited to Necker Island Last Week
  • To Maximize The Effectiveness Of Networking You Must Make The Most of Each Relationship You Build Along The Way
  • View the entire transcript of this episode

    Episode 024: Speed Networking

    Synopsis -
    In This Episode, Dr. Misner Explains What Speed Networking Is, How He Feels It Can Be Best Used, and How BNI Chapters Can Employ It If They Choose Tto:

  • Ivan Likes Speed Networking For Its Ability To Elevate Your Visibility But Believes It Is Not Sufficient To Complete The VCP Triad Which Also Includes Credibility and Profitablity
  • Start With The End In Mind: You’re Not Going To Bag The Big One Or Even Close A Small Sale At A Speed Networking Event – You Are There To Meet New People With Whom You May Eventually Do Referral Business
  • Conduct The Exercise As A Mini-Interview Where You Can Find Out How You Can Help The Other Person Build Their Business
  • Write Notes During Each Meeting (Perhaps Using A GAINS Profile Sheet) And Be Sure To Follow-Up With The Important New Contacts You Make
  • View the entire transcript of this episode

    Episode 022: Salespeople Don't Live On Referrals Alone

    Synopsis -
    In This Episode, Dr. Misner Describes How BNI Members Can Do A Better Job Of Converting Referrals Into Sales By Better Understanding The Sales Process:

  • Every BNI Member Is A Salesperson – Whether They Know It Or Not
  • A Referral Is Not A Guaranteed Sale – You Must Follow-Through With Your Prospective Customer And Make Good On Your Promises In Every Transaction
  • Studies Have Shown That 34% Of BNI Referrals Convert To Sales. Some BNI Members Claim Closing Rates Of 90% Or More.
  • BNI Has Created A Strategic Alliance With Brian Tracy Sales University To Bring Sales Training Resources To BNI Members
  • View the entire transcript of this episode

    Episode 021: You Might Be A BNI Member If…

    Synopsis -
    In This Episode, Dr. Misner Speaks with Georgia BNI Executive Director Amy Kirkpatrick About An Article She Wrote For SuccessNet That Describes 20 Behaviors That Might Indicate You Are A BNI Member:

  • Ivan Saw Amy’s Article And Loved It
  • Amy Based Her Piece on Jeff Foxworthy’s Famous Routine “You Might Be A Redneck If…”
  • The Podcast Didn’t Allow Time To List All 20 Ways
  • The Entire List Can Be Read And Printed Out from The September 2007 Edition of SuccessNet
  • View the entire transcript of this episode

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