Synopsis

Ben Franklin once said, “If a man empties his purse into his head, no one can take it from him. An investment in knowledge always pays the highest return.”

Most people only pay lip service to education. Dr. Misner is convinced this is the reason that 50% of businesses fail in their first three years. Success requires that you embrace a culture of learning and work on your business.

Action Item

Look at your financials. What have you spent for ongoing business education? How much time have you spent on free educational resources like this podcast?

If you don’t have a regular commitment to educational activities, go out and attend a seminar, subscribe to a podcast, or read a book.

If you go to Networking Now and enter the code “referralinstitute” you’ll get six months’ free membership.

Brought to you by Networking Now.

View the entire transcript of this episode

 

 BNI 076 Empty Your Purse Into Your Head [8:35m]: Play Now | Play in Popup | Download

Synopsis

This week Dr. Misner is preparing for the book tour for The 29% Solution. Today’s podcast focuses on ways to grow a chapter, divided into “Referrals,” “Light Contacts,” and “Cold Contacts.”

It’s important to remember that cold contacts are not the best way to build a referral network—but feel free to invite anyone who calls you to visit your BNI chapter.

Member Development Handout

Suggestions for generating new members to a new or, existing BNI chapter—ranked in descending order based on perceived value.

Referrals

• Ask Influencers
• Ask BNI members (for core groups)
• Mail or e-mail people that you know personally
• 3^rd party invite
• Personal contact
• Ask clients

Light Contacts

• Present the opportunity during a speaking engagement
• Present the opportunity to those you meet at networking events or trade shows
• Ask somebody who is cold calling you

Cold Contacts

• Create a website
• Make cold calls
• Mail or e-mail people you don’t know
• Put out an ad

Download a printable copy of these tips for your own chapter.

Brought to you by Networking Now.

View the entire transcript of this episode.

View the entire transcript of this episode

 

 BNI 075 Member Development 101 [12:09m]: Play Now | Play in Popup | Download