The Official BNI Podcast

Episode 212: The 8-Step Referral Process

Synopsis

Today’s podcast is drawn from Networking Like a Pro, pages 155-164 (first printing).

The referral process is a system with feedback built into it. There are 8 steps.

  1. Your source discovers a referral opportunity for you.
  2. Research the referral. (Very few people do this, but it pays off.)
  3. Check back in with your referral source to complete the research.
  4. Meet with the referral.
  5. Report back to your referral source on the outcome of the meeting.
  6. Your source gets feedback from the referral. (This is priceless.)
  7. Your referral source reports back to you.
  8. You close the deal.

If every BNI group listened to this episode, the quantity and quality of referrals passed in the group will grow exponentially. Try it and report back in the comments.

Brought to you by Networking Now.

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Episode 141: “Referral Mining”

Synopsis

A chauffeur told Dr. Misner a story about a mine owner explained that it would take 11 years before his next mining operation would produce any revenue. Networking and referral networking can also take time to pay off.

When you’re digging a mine, part of the challenge is getting down through hundreds of feet of solid rock. In referral marketing, you have to deal with the time confidence curve. For some professions, the time it takes for a prospect to develop confidence in you may be very short; for others, it may be many months.

Your prospects will never develop confidence if you don’t keep participating in the activities that bring you business. Dr. Misner’s new book, Networking Like a Pro, includes a scorecard that measures these activities so you can track your success.

Brought to you by Networking Now.

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