Today’s podcast topic comes from Dr. Misner’s book Networking Like a Pro. Here are five questions to ask at networking events that will help you leave a lasting impression on the people you meet.
What do you like best about what you do?
You mentioned you were in ______ industry. What got you started in that business?
Where else do you usually network? Are there other groups that you go to?
What are some of your biggest challenges? (Don’t start a conversation with this one.)
It would probably surprise you to know about some of the influential people that some of your fellow BNI members know. Don’t assume that just because someone works in an unrelated industry, that person isn’t a referral source for you. It doesn’t take a corporate executive to connect you with a corporate executive. Members of your chapter have connections through their family, friends, and hobbies, as well as their clients and colleagues.
Never overlook the networking possibilities of an event or a possible BNI member, no matter what kind of event it is or how unlikely it seems. The dentist, the cosmetic salesperson, the gardener, may be the biggest source of referrals in your chapter.
If you have a story about someone walking away from business—or unexpectedly getting business—because they didn’t realize who another person knew, post it to the comments here.
There are lots of books that show people how to network properly; Tim wanted to examine the subject from the opposite perspective. The book’s contributors include Bob Burg, Susan RoAne, Michelle R. Donovan, Robyn Henderson, and Ivan Misner.
The common trait of the world’s worst networkers is a mercenary attitude. They make networking all about them. That said, the world’s worst networkers fall into three categories:
Dr. Misner accepts no excuses for not following up with new contacts you meet at big networking events. To make it easier, he’s providing two templates, one for the “B” list and one for the “A” list.
Always remind the person who you are and where you met.
Follow up Template for “B list” contacts (those who may become valuable contacts in the future but not right away):
Jim–
My name is John Smith, and I’m the consultant who met you the other day over at the chamber. I just wanted to say that I really enjoyed our conversation–and it sounds like you’re really doing well and staying busy.
Anyway, it was good talking to you, and if I can help you out in any way, please let me know.
John
Follow up Template for “A list” contacts (those who might become new clients or referral partners right now):
Jim–
My name is John Smith, and I’m the consultant who met you the other day at the chamber event. I just wanted to say I really enjoyed our conversation and was hoping I could learn a little bit more about what you do.
I’m thinking we can get together for a quick cup of coffee. That way, if I run into someone who could use your services, I can point him in your direction. How does next Tuesday morning sound for something over at Starbucks?
Again, great talking to you, and if I can help your business in any way, please let me know.
How often have you come home from a large networking event with a huge stack of business cards and wondered, “Now what?” Here are some tips for sorting out your potential prospects and referral partners from the rest.
Make a note of something you discussed on the back of the business card right after you talk to the person. If this is not appropriate in your culture, keep a small notebook handy to jot down a few words next to the person’s name.
Divide the most immediate prospects into one pile and the less immediate prospects into another.
Enter the first group into your contact database and send a quick note by either e-mail or snail mail. Try to set up a meeting for coffee or some other fairly immediate follow-up meeting to find out how you can help them.
Send another message to your less immediate prospects, even if you don’t set up a meeting.
Next week’s podcast will provide some specific examples of follow-up notes to these two groups of contacts.
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