Dr. Misner is joined on this episode by Eric Groves, Senior Vice President, Global Market Development at Constant Contact. Eric has four tips for e-mail marketing:
- Build a quality list of people who know and trust you: they’re the ones who open your mail.
- Take the time out of your day to create a strategy for your e-mail. What do you want to have happen when people read your message?
- Execute on your strategy by writing content that’s not about you, but shares what you know. People will forward messages that make them seem smart.
- Ask for feedback and engage your customers in the process. Recognize people who give you insight.
To summarize the secret of great e-zine content, “Be brief, be bright, and be gone.”
To see the service Constant Contact provides, just sign up where it says “Podcast Email Alerts.” You can sign up for a 60-day free trial at www.ConstantContact.com.
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