According to one of the surveys conducted for Business Networking and Sex—Not What You Think, referral networks have an 82.8% success rate in terms of generating business, while online networks only have a 27.4% success rate. (See graph below.)
One reason for this might be that many entrepreneurs don’t have a plan for their online networking. If you’re not sure how to use networks like LinkedIn, Facebook, Twitter, and BNI Connect to your advantage, ask one of the many social media experts in BNI.
Kathryn Lodal from BNI San Diego joins Dr. Misner today to talk about her chapter’s use of BNI Connect. Members can share ideas and best processes, and can also use it for referrals.
People everywhere want to do business with BNI members. BNI Connect enables members from all over the world to refer business to you—but only if you fill out your profile with your contact information. Make sure that people looking for someone in your industry can find your address, phone number, website, and e-mail. You can also upload a photo of yourself and your business logo. The more complete your profile, the better your results will be.
If you don’t know how to fill out your BNI Connect profile, ask your local Executive Director.
Social media expert Gail Nott of Nott Limited joins Dr. Misner today to talk about networking with social media. The three main topics are Setting Boundaries, Connecting with Your Top 3 Referral Partners, and Asking for Introductions.
Setting Boundaries
Gail recommends a 90/10 split between business and personal information posted to social networks that you use for business. And remember that anything that you post online is part of a public record and can affect your business reputation.
Connect with Your Top 3 Referral Partners
It’s easy to get overwhelmed and spend too much time on social media. Concentrate on your top three referral sources. Comment on their pages and keep up with their profiles. You can move on to your top three clients and top three prospects.
Ask for Introductions
Don’t forget the VCP process when you’re networking online. Let relationships grow and then ask your closest referral partners to introduce you to new groups or prospects.
Chances are, you have a social media-savvy member in your BNI chapter, but if not, get in touch with Gail at GailNott.com.
Note: The podcast refers to www.bniconnect.com. However, currently the website to go to is www.bniconnectglobal.com.
As of January 2011 51% of BNI members are members of Gen X and Gen Y: people born after 1965. This is a connected, tech-savvy population. Hence BNI has made a decision to combine online and face-to-face networking.
Here are some of the benefits to the new BNI Connect system:
A uniform database system worldwide
A uniformity of brand worldwide
Increase member retention
Increase results for chapters
The basic business model of BNI will not change. BNI chapters will continue to meet face to face on a weekly basis. BNI Connect makes it possible for local businesses to have a true global network. There are three legs to this stool:
Database of members around the globe
Websites for chapters (you can point existing chapter domains there)
Social network with free “My BNI” page for members
Ask your local executive director to find out when your chapter is scheduled for transition to BNI Connect.
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