Today’s podcast was inspired by a conversation that Dr. Misner had with a trainer at the Referral Institute. The topic was how to handle it when you don’t seem to be getting much back from your referral marketing efforts, even though you’re giving a lot.
The fact is, that when you are networking, you may have to kiss a lot of frogs before you find Prince Charming.
How do you avoid kissing more frogs than you have to? The GAINS Exchange takes you through Goals, Accomplishments, Interests, Networks, and Skills. Make sure you go through all of these with your potential referral sources, but there are two more questions that make it work.
- Do you have the time to invest in another professional relationship? Anyone who doesn’t have time is not Prince Charming.
- Do you like what I do, and from what you know so far, can you envision the two of us having a referral relationship? A person who doesn’t like what you do is not Prince Charming, and neither is someone who isn’t willing to help.
Without those two questions, you may have an interesting conversation, but you won’t have a commitment.
Brought to you by The Global Networking Show.