Sometimes good referrals come from completely unexpected sources. If you develop a powerful personal network, you can increase the volume of your business because of the people within that network. In BNI, you are potentially linked to a vast network beyond your own. And you never know when a simple referral will lead to an amazing opportunity.
Here’s a story to illustrate:
A few years back, a BNI member in the window blind business was asked by a fellow BNI member to help his elderly neighbor put a blind in her back window because she wanted more privacy. Most companies had refused it as too small a job. The woman baked him a plate of chocolate-chip cookies and explained that her son would normally have done this, but he was on an extended business trip.
A month later, a stretch limo pulled up in front of the BNI member’s store and asked whether he remembered installing a small blind for an elderly woman, and introduced himself as her son, who was building a 6,000-square-foot home and needed window coverings. That was the most profitable job that BNI member had ever received.
You don’t need a room full of CEOs to network with. You need to network with people who care about you.
If you have a story about an unexpected referral, share it in the comments.
Brought to you by Networking Now.