A listener named David commented on an earlier episode to say, “Sometimes we feel obligated to engage with a bad referral from another BNI member even if the person isn’t a good fit. How do you deal with this situation?”
First, if you’re giving a referral, remember that you’re giving away a piece of your reputation. Giving a bad referral hurts your reputation.
But if you do get a bad referral, ask yourself, What are you doing to educate people about who is a good referral for you? Be laser-specific. Memory hooks are not actually useful here.
If you still get a bad referral, talk to the member who gave you the bad referral.
What do you talk about?
- Ask whether they’ve called the person.
- If not, hand the referral slip back, and ask them to call the person.
- If you have a bad experience with the referral, bring it first to the other member, then the membership committee.
Have you encountered a bad referral where the problem couldn’t be resolved by following this advice? Let us know in the comments.
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