This is a rebroadcast of Episode 376.
Most networking training focuses on networking skills rather than networking strategy. Knowing how to network is good, but you need to know what your intended outcome is for any networking group or meeting.
The mindset of BNI is “Givers Gain,” but that doesn’t exclude setting goals for the number and type of referrals you want to get and how to help people give you the best referrals.
Picture a conversation between your “champion” and your prospect. What is your prospect going to say that cues your champion to think of you? It won’t often be the obvious thing, e.g. “I’m looking for a great financial advisor.” Instead, it will be a statement of a major life change that a financial advisor can help with.
Make sure your statement about who you want to meet can pass the ten-year-old test. Will a ten-year-old not only understand it but listen all the way to the end? Be as specific as possible.
The only differences in networking globally are the macro-cultural differences. Ultimately, people are very similar. Business around the world is about building trust.
Networking strategy comes down to investing in relationships, no matter where you are in the world.
Brought to you by The Global Networking Show.