Episode 376: A Global Approach to Networking

Synopsis

Andy Lopata, co-host of The Global Networking Show, joins Dr. Misner this week to talk about networking globally and strategically.

Most networking training focuses on networking skills rather than networking strategy. Knowing how to network is good, but you need to know what your intended outcome is for any networking group or meeting.

The mindset of BNI is “Givers Gain,” but that doesn’t exclude setting goals for the number and type of referrals you want to get and how to help people give you the best referrals.

Picture a conversation between your “champion” and your prospect. What is your prospect going to say that cues your champion to think of you? It won’t often be the obvious thing, e.g. “I’m looking for a great financial advisor.” Instead, it will be a statement of a major life change that a financial advisor can help with.

Make sure your statement about who you want to meet can pass the ten-year-old test. Will a ten-year-old not only understand it but listen all the way to the end? Be as specific as possible.

The only differences in networking globally are the macro-cultural differences.  Ultimately, people are very similar. Business around the world is about building trust.

Networking strategy comes down to investing in relationships, no matter where you are in the world.

Brought to you by The Global Networking Show.

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Episode 371: Five Things I Learned from BNI

Synopsis

Jacob Jun of Candor Studios, a member of BNI Valley Networking in Salinas, joins Dr. Misner today to share “Five things I learned from BNI.”

  1. How to package what I sell and present it. (He created 50 different 60-second presentations.) The more you give in your 60 seconds, the more you will gain in terms of referrals.
  2. How to educate others. Every meeting is a chance to educate your fellow members on how to give you referrals.
  3. Customer service.  With other customers, he wasn’t always accountable, but with the people in his BNI group, he’s accountable every week, so he has to provide great customer service.
  4. I have experts to lean on. As a BNI member, you can develop a working knowledge of your fellow members’ businesses and ask their advice.
  5. I am not alone. Jacob started his business in a recession, and from his first day in BNI he was welcomed and the members have supported each other.

Sponsored by The Global Networking Show.

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Episode 368: Create a Group (Get Connected–Stay Connected 11)

Synopsis

Jeremy Walsh joins Dr. Misner again today to explain how to create your own group on BNI Connect. Any BNI member who is a part of BNI Connect can create a group, as can director consultants. Each person is limited to managing seven (7) groups–which is plenty to try to stay on top of!

Here are a few tips for group success.

  • If you want more people to join, don’t make the group too niche.
  • Make sure you have co-moderators, or you will be exhausted.
  • Make sure that you maintain activity in the group at least once every 90 days to keep it alive.
  • Take a look at the existing groups before you create a group on BNI Connect: find out where the activity is and where the gaps are.

It’s easy to create a group on BNI Connect. When you log in, click “Network” and then “Groups.” There’s a big button that says “Add Group.” Click that button. Name the group. Choose whether you want an open group, an invite-only group, or a members-can-invite group. (The latter two are not listed.) Give the group a description, choose a language, and choose which contacts to invite to join the group. Click “Submit” and your group will be created.

Moderating means making sure the conversation is going in a positive direction. You can remove offensive posts directly or ask the poster to do so; if necessary, you can ban a person from the group. Most BNI members cooperate when asked to behave professionally. As a moderator, you should go into your profile and set your notifications to a minimum of once a day.

Brought to you by The Global Networking Show.

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Episode 366: Chambers and BNI

Synopsis

This week Barry Johnson, president and CEO of the Greater Miami Chamber of Commerce, joins Dr. Misner to talk about the relationship between BNI and chambers of commerce.

For years, Dr. Misner has recommended that BNI members both join and participate in their local chamber of commerce. It’s like joining a fitness club: writing the check isn’t enough. You have to do the workouts.

Chambers also provide resources for their members. Chambers provide access on issues, connections to other business organizations, and insights into the local marketplace. A chamber of commerce can be a great source of information about market trends and demographics. Your local chamber can also help you look into out-of-state and even international business. BNI members also have an opportunity to nominate their clients for awards offered by chambers of commerce. Through affinity programs, chambers of commerce can help their members to save money on things like office supplies and travel.

Chambers have a broader scope than BNI, which allows for a collaborative relationship. Check  out your local chamber of commerce as a way to make your networking and referral success even stronger.

Brought to you by Networking Now.

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Episode 359: Build Your Network (Get Connected–Stay Connected, Part 9)

Synopsis

John Meyer returns for another episode in the “Get Connected–Stay Connected” series. There are three ways to build your network strategically in BNI Connect, which is a closed system (a.k.a. a “walled garden”) that only BNI members can participate in, though members of the public can see your profile.

  1. Through your profession. More than 1500 groups have been established, and many of them are based on profession.
  2. Based on your target market. What types of industries can give you referrals? If you’re a realtor in America, a relocation specialist in Germany might be a good connection.
  3. Based on your contact spheres. These are people in the same professions who would form your contact sphere in your local chapter.

You don’t know who can give you the next piece of business, so go out and find them.

Brought to you by the Global Networking Show.

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