Bob Burg joins Dr. Misner on the expanded edition of his book The Go-Giver, which has sold half a million copies. The book is perfect for BNI members because its basic premise is that shifting one’s focus from getting to giving is financially profitable.
The Law of Influence states that your influence is determined by how abundantly you place other people’s interests first. The most successful salespeople are other-focused and always look for ways to give value.
There are “Go-Takers” out there who are only out for themselves, and we don’t want to do business with them if we don’t have to. When dealing with Go-Takers, you can remain a Go-Giver and still protect yourself. There’s nothing that says a Go-Giver should be taken advantage of.
If you haven’t read this book yet, head over to Burg.com and get your copy now. If you have read the book, share your insights from reading it.
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