March 10th, 2010
Podcast: Play in new window
| Download
Synopsis
Dr. Misner just finished surveying 12,000 business people from every populated continent. He asked which of these four things was most important when making a referral:
- Knowing a person’s character
- Knowing a person’s level of competency
- Using the person’s product or service myself
- Knowing a person’s success
Not surprisingly, knowing a person’s character number one. What did surprise Dr. Misner was that neither using a person’s product or service yourself nor knowing a person’s level of success mattered very much.

This means that many of your referrals will come from people who have not actually used your products or services—if they have reason to believe in your character and competency.
Brought to you by Networking Now.
View the entire transcript of this episode
January 21st, 2009
Podcast: Play in new window
| Download
Synopsis
Dr. Misner calls in from Hawaii to talk about how to share your success stories without bragging. Telling your success stories is vital to the growth of your business. Here are five ways to do this.
- Ask for written testimonials. (Write samples to help clients get started.)
- Write down two success stories that represent your preferred client and your strongest work.
- Write a personal introduction for your network to use when making referrals.
- Toot your own horn. Tell people about the good things your business does.
- When someone gives you a testimonial at a BNI meeting, write it down and ask them for permission to use it.
Feel free to tell us which of these you’ve done, and how they worked.
Brought to you by Networking Now.
View the entire transcript of this episode
Recent Comments