The Official BNI Podcast

Episode 145: “What’s Important When You Refer People?”

March 10th, 2010

Synopsis

Dr. Misner just finished surveying 12,000 business people from every populated continent. He asked which of these four things was most important when making a referral:

Knowing a person’s character
Knowing a person’s level of competency
Using the person’s product or service myself
Knowing a person’s success

Not surprisingly, knowing a person’s character number one. What did surprise Dr. Misner was that neither using a person’s product or service yourself nor knowing a person’s level of success mattered very much.

This means that many of your referrals will come from people who have not actually used your products or services—if they have reason to believe in your character and competency.

Brought to you by Networking Now.

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Published In: Referrals | Testimonials
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Episode 88: “Capture Your Success Stories”

January 21st, 2009

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Synopsis

Dr. Misner calls in from Hawaii to talk about how to share your success stories without bragging. Telling your success stories is vital to the growth of your business. Here are five ways to do this.

Ask for written testimonials. (Write samples to help clients get started.)
Write down two success stories that represent your preferred client and your strongest work.
Write a personal introduction for your network to use when making referrals.
Toot your own horn. Tell people about the good things your business does.
When someone gives you a testimonial at a BNI meeting, write it down and ask them for permission to use it.

Feel free to tell us which of these you’ve done, and how they worked.

Brought to you by Networking Now.

Continue reading “Episode 88: “Capture Your Success Stories”” »

Published In: Getting The Most From BNI | Networking | Testimonials
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Past Episodes

Ivan Misner on Twitter

RT @IvanMisner Entrepreneur.com - Networking a Soft Science? Only to Professors! http://retwt.me/cIXJ 05:14:15 PM March 12, 2010 from TweetMeme
How to Listen to the BNI Podcast: http://ping.fm/uviGv 05:12:35 AM March 12, 2010 from Ping.fm
RT @IvanMisner The Number One Question to Ask as a Networker–”How Can I Help?” http://is.gd/acQpt 04:38:19 PM March 11, 2010 from TweetMeme
Check out my latest articles: http://EzineArticles.com/expert/Ivan_Misner 06:10:36 PM March 10, 2010 from EzineArticles
John Jantsch Panel discussion on Referral Marketing w/ Ben McConnell, Bob Burg and me just started. Join us at http://bit.ly/dkCiEt 06:07:57 PM March 10, 2010 from Ping.fm

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