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Synopsis

This week Dr. Misner wants to expose three common delusions about referrals and referral sources.

1. You should always get a referral when you’re in front of the referral source.
2. To maximize your chances of getting good referrals, it’s best to move from one networking group to another networking group at regular intervals.
3. Your best source of referrals is your customer.

Dr. Misner recommends creating a curriculum for your referral sources, breaking what you do down into 30-second or 60-second highly-focused sound bites that others in your BNI chapter or any other networking group can use to refer you to others.

Brought to you by Networking Now.

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