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This episode is a rebroadcast of Episode 203.
The title of the podcast comes from the late Paul Harvey’s radio broadcast. It’s “the rest of the story” about Ivan Misner and the founding of BNI.
See the complete transcript on Episode 203.
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Exceptional performance is not achieved by looking for exceptions. You won’t get great results without great effort. You can’t win the Tour de France without riding a bike, or the Nobel Peace Prize without changing the world. Musicians and athletes need to practice. So do businesspeople. Without discipline and a focus on the fundamentals, you won’t achieve success. There are no shortcuts.
Have you run into people like this, either in BNI or elsewhere in business? The ones who want to read advice on how to be successful, but not to follow it? What has your experience been like.
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We mentioned exit interviews in Episode 222; in this episode, Dr. Misner explains how exit interviews came to BNI.
Many years ago a terrific BNI member, someone who really seemed to love BNI, quit unexpectedly. Dr. Misner designed an exit interview and found out that the real reason the member was leaving was because another member had behaved unethically. The membership committee confronted this other member and removed the person from the chapter, allowing the first member to stay.
Here are some of the questions in an exit interview:
Take this podcast to your leadership team. And download your own copy of “The Significance and Value of the Exit Interview” below.
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Bruce “Woody” Woodcock from BNI-IL Central joins Dr. Misner today to share ideas to increase your branding recognition. Many people join BNI without really knowing how to advertise themselves or what they do from a branding perspective.
You need to answer the questions “What do I do that keeps clients coming back to me? Who, what, where, why, and when?”
Identify three professions that you service and three people within those professions by name. What do you do for them? Reduce it to the ridiculous: if you’re available 24 hours, how? By phone? Land or cell? If you provide great customer service, how?
The more specific you can be about both what you do and who you’re looking for, the more referrals you’ll get.
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Many people who attend Dr. Misner’s keynote presentations congratulate him on his “overnight” success—which took more than 20 years of hard work. Very few people achieve success overnight, and even fewer can hang on to it. How many one-hit musicians are there? Sustaining success over time takes continuous work. Mark Twain claimed it took three weeks to prepare a good impromptu speech. Even people who seem to achieve success overnight have usually been working in obscurity for years.
You can watch Dr. Misner’s speaker’s reel and read more about overnight success on the Business Networking Blog.
Tell us what success means to you in the comments.
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