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Synopsis
BNI Connect is a great way for members to connect world-wide, but the down side of BNI Connect is that it allows you to make connections and ask for business with other BNI members without a relationship. This amounts to spam–unsolicited commercial email. But it’s an easy mistake to make. A member wrote to Dr. Misner and said the following:
“I used your website to reach out to other chapters, only to be told that I should be reported for doing so: ‘You shouldn’t be sending mass emails like this, it’s unsolicited, it’s considered spam.’ Am I missing something here? I’ve been a model member since I joined a year ago. Is the attitude members should take?”
Nobody likes spam, but BNI members become apoplectic when they get it from other BNI members. BNI’s Board of Advisors has just created a BNI Connect Code of Conduct. The very first item is Do not spam people. Do not solicit members outside your group for business unless you have their permission.
So how do you build a relationship with someone in another chapter?
- Engage in the groups. Join an active group and start talking to people.
- Visit the other chapter.
- Develop relationships.
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