branding » The Official BNI Podcast

Episode 254: BNIBranding.com

May 2nd, 2012

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Synopsis

Morgan Rothwell of D&M Creative Limited in Lancashire joins Dr. Misner to talk about the importance of branding and to introduce the new BNIBranding.com website to members.

Here are some of the advantages of successful branding.

Branding influences buying decisions.
Branding creates new customers
Branding creates loyalty.
Branding gives you a competitive advantage.
Branding helps grow your business.

If you want to learn more about branding, Dr. Misner recommends the book Do You Matter?

How can branding build your chapter? BNI is unique among other organizations, but without a consistent visual identity, we didn’t have the visibility and recognizability of a really great brand.

Now individual members and chapters can download BNI logos and other artwork from BNIBranding.com to use on their websites and display publicly to proclaim their BNI membership.

If you want to know why it’s so important to use these official logos, imagine what it would be like if you had 40,000 clients and they all wanted to create their own versions of your logo.

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Episode 185: “The Benefits of BNI’s New Branded Look”

December 15th, 2010

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Synopsis

If you have questions about BNI’s new branding initiative,

BNI members—please connect with your local Director
BNI Directors—please connect with your BNI National Office
BNI National Offices—please connect with BNI Headquarters

This week, Dr. Misner wants to talk about the benefits of a consistent branded look for BNI members and chapters.

The new visual look makes it easier to explain BNI to non-BNI members.
BNI becomes more visible and credible. The more brand recognition you have, the easier it is to bring new members into the group.
People will no longer be confused about which groups are affiliated with BNI. This saves us from the risk of unfair negative perception.
This will help cement BNI’s continued leadership as the world’s largest networking organization.

Links

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Episode 184: Why BNI’s New Branded Look

December 8th, 2010

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Synopsis

By the first of this year, you will see a new branded look for all of BNI, including this website. This is the first time we have a system to implement a unified look all across the globe. (See branding slide presentations.)

Here are five reasons why a consistent branded look are so important.

BNI is a global brand.
We want to make the new BNI brand memorable.
Having a uniform image protects the brand and prevents brand dilution.
The uniform use of the brand will prevent other groups from copying BNI.
There are so many localized versions of the BNI logo that it’s getting difficult to distinguish genuine BNI groups from imitations. We need one authorized version of the logo.

In the next post you’ll see two PowerPoint presentations that explain more about BNI’s new branded look. Pay special attention to Slide 15 in the first presentation.

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New BNI Branding PowerPoint Slides

December 8th, 2010

Pay special attention to Slide 15 in the first presentation.

[powerpoint http://www.bnipodcast.com/wp-content/uploads/2010/12/Branding-PowerPoint-BNI-Members-Chapters.ppt]

[pdf http://www.bnipodcast.com/wp-content/uploads/2010/12/BNI-Branding-Standards.pdf]

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