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Episode 163: “Dos and Don’ts of Social Networking”

July 14th, 2010

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Synopsis

Dr. Misner is recording this podcast early because he’s going on Safari in Africa this week.

Here are some suggestions on how to use social media effectively.

If you have a social media expert in your chapter, talk to them.
Schedule your time with social media and make it part of a strategy.
Find the right social media for you. Facebook is not the only network.
Respond to comments. Retweet. Social media is a dialog.
Use non-productive time (when you don’t usually work) for online networking.
Use tools like Ping.fm, HootSuite, and Seesmic to save time.
Remember that V/C/P still applies. Building relationships on social media takes time.

Here are five common mistakes businesses make on social media:

Spending too much time on sites you enjoy without evaluating their value to you.
Visiting a site for work and getting distracted by interesting posts.
Not recognizing when it’s time to delegate certain social media responsibilities.
Not providing consistent fresh content on your blog.
Forgetting that social media is about engaging in a conversation, not about selling.

Brought to you by Ask Ivan Misner.

View the entire transcript of this episode

Published In: Online Networking
SOLUTIONS FOCUSED COMMENTS ARE WELCOME
Discussion: 4 Comments

Episode 103: “Face-to-Face vs. Online Networking”

May 6th, 2009

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Synopsis

A newspaper reporter in Stockholm put Dr. Misner on the spot about online networking, insisting that it would replace face-to-face networking. So Dr. Misner turned the tables on the reporter and asked “So why did you drive all the way out here to do this interview in person?”

Some things are better in person. Networking is one of them. Online networking is a powerful tool, but it shouldn’t be the only one we use. To build a strong personal network, you should use both online and and in-person networking. Dr. Misner is active on many online networks, but nothing beats that face-to-face process.

Even the younger people coming into business realize that face-to-face connections are important. In-person networking is not going to disappear—at least not until we can be present by holographic projection. BNI and the service it provides are here to stay.

Brought to you by Networking Now. View the entire transcript of this episode

Published In: Networking | Online Networking
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Discussion: 2 Comments

Episode 44: “Networking Trends”

March 5th, 2008

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Synopsis

Dr. Misner looks into his crystal ball to see the future of networking.

Online and face-to-face networking will both continue to flourish. Dr. Misner recommends the following two online networks: Ecademy and Fast Pitch Networking.
College and universities still won’t teach classes on networking or word-of-mouth marketing, though they might include the topic in existing courses. That leaves more room for Buffini and the Referral Institute.
Small companies will continue to have the edge over big businesses when it comes to networking. Big companies just don’t train their employees in referral marketing.
Expect to see more online networking options for BNI members in the next few years.

Brought to you by Networking Now.

View the entire transcript of this episode

Published In: Networking | Online Networking
SOLUTIONS FOCUSED COMMENTS ARE WELCOME
Discussion: 3 Comments