The Official BNI Podcast

Episode 276: Why BNI?

Graph: Income generated by BNI members (2012 Merseyside survey)

Synopsis

Today’s episode is based on an article Dr. Misner wrote for SuccessNet a few months ago. BNI Merseyside in the UK hired an independent firm (Murray Consulting) to conduct a survey on the value of BNI membership.

Here are the results of the 2012 survey.

  • The average amount of business gained from BNI referrals in the last 12 months was £23,700 (or $37,055).
  • When asked about further orders they had received as the multiplier effect of BNI referrals, BNI members were able to think of, on average, an additional £11,300 (or $17,668) per year of membership.
  • Combining closed business in the last 12 months with the average value of 2nd/ 3rd generation referrals in a year gives a true value of a BNI seat of £35,000 (or $54,720) per year.
  • On average, members who were involved in BNI for 7 years generated £245,000 (or $383,038) since they joined, thereby underpinning the lifetime value of BNI.
  • Value to the total membership in the region equaled £16 million or $25 million per year with over £300,000 or $469,000 per week for a single region of 500 members.
  • BNI Merseyside created six millionaires.
  • Members who attended training saw their business increase 58% compared to those who did not attend training programs.
Graph: Income generated by BNI members (2012 Merseyside survey)

 

Graph: Value of BNI Membership Over Time (2012 Merseyside survey)

Brought to you by Networking Now.

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Episode 205: “Business Index Q1 2011”

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Synopsis

The BNI Business Index is one of BNI’s marketing tools.

Almost 1,500 business people participated in the survey – people from every populated continent around the world – and the results indicate that, overall, the global economic state is improving. 69.4% of the respondents for the first quarter of 2011 feel that business is growing or growing substantially (compared to this time last year). This number has increased since the prior BNI Business Index Survey which was conducted during the last quarter of 2010 – respondents to this same question at that time weighed in at 67.8%.

BNI Business Index Q1 2011 Results

Disclaimer: the views expressed here are those of the people surveyed, not of BNI itself. Some topics in the BNI Business Index could be considered political, but it’s still a good idea to avoid politics in BNI meetings.

Hop on over to BNIBusinessIndex.com and take a look at the rest of the results.

Brought to you by Networking Now.

View the entire transcript of this episode

Episode 194: “The End Is Near”

survey-results.png

Synopsis

This week Dr. Misner introduces the BNI Business Index, created to survey BNI members about how business is going.

  • 68% of the 5,000 respondents to the first survey say that business is growing or growing substantially.
  • The responses so far for the first quarter of 2011 indicate that about 50% of small businesses are hiring.

survey results

What the surveys don’t tell us is how businesses are growing and succeeding despite a down economy. Dr. Misner has some theories about what’s involved:

  • Attitude: refuse to participate in the recession
  • Innovation: find ways to work together with other businesses
  • Alertness: look for emerging opportunities
  • Creativity: find a new angle on your business.

Visit www.bnibusinessindex.com and take the current survey. Come back every quarter for new results and a new survey.

Brought to you by Networking Now.

View the entire transcript of this episode

Episode 153: “The Greatest Weakness of Networking”

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Synopsis

This week Dr. Misner joins us from BNI’s German-speaking conference in Switzerland to talk about a Referral Institute-sponsored study.

In response to the first question, “Has networking played a role in your success?”

  • 91.4% of respondents said yes.
  • 6.0% said no.
  • 2.7% said the question was not applicable.

Has Networking Played a Role in Your Success - Column

In response to the second question, “What do you feel is your greatest weakness in networking?”

  • 27.6% said “Being unable to turn relationships into business opportunities”
  • 22.6% said “Using a follow-up system.”
  • 22.0% said “Approaching someone for the first time.”
  • 11.8% said “Knowing how to gracefully close a conversation.”
  • 8.7% said “Other”
  • 7.3% said “Continuing a conversation after a few minutes.”

Your Greatest Weaknesses in Networking

For those whose weakness is follow-up, Dr. Misner recommends Relate2Profit, which uses the BNI V(isibility) C(redibility) P(rofitability) process. BNI members can use the discount code ASK-IVAN to get 50% off for life.

Brought to you by Networking Now.

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Episode 145: “What’s Important When You Refer People?”

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Synopsis

Dr. Misner just finished surveying 12,000 business people from every populated continent. He asked which of these four things was most important when making a referral:

  1. Knowing a person’s character
  2. Knowing a person’s level of competency
  3. Using the person’s product or service myself
  4. Knowing a person’s success

Not surprisingly, knowing a person’s character number one. What did surprise Dr. Misner was that neither using a person’s product or service yourself nor knowing a person’s level of success mattered very much.

survey results graph

This means that many of your referrals will come from people who have not actually used your products or services—if they have reason to believe in your character and competency.

Brought to you by Networking Now.

View the entire transcript of this episode

Read Dr. Ivan Misner's Bio

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