One of the reasons for Dr. Misner’s success is his persistence. Like a dog with a bone, he never gives up. While you do need to let things go sometimes, determination gets you a long way in business. The World’s Best Known Marketing Secret went through 44 rejections before Dr. Misner found a publisher. It’s now been through four editions and sold more than 200,000 copies worldwide.
Excellence is not a single act. It’s a habit. If you want to be successful, think things through and then act on that like a dog with a bone. Often times, the more successful you are, the more failures you’ve had. If you believe in your objective, keep going.
Brought to you by the Networking for Success Channel on YouTube.
Complete Transcript of Episode 507 –
Hello everybody and welcome back to the Official BNI Podcast, brought to you by the Networking for Success Channel on YouTube, which features Dr. Ivan Miser and many other networking experts. I am Priscilla Rice, and I am coming to you from Live Oak Recording Studio in Berkeley, California. I am joined on the phone today by the Founder and the Chief Visionary Officer of BNI, Dr. Ivan Misner. Hello, Ivan, how are you and where are you?
I am in Charlotte, North Carolina this week for the the U.S. Conference. That is where BNI Headquarters has moved to. Although I live in Austin, our global headquarters has moved to Charlotte. That is where we are doing our conference. I am meeting lots of members and Directors from all over the U.S.
That sounds a really good and interesting.
Yeah. The conferences are always fun. They are really good.
So are you a dog with a bone?
I am absolutely a dog with a bone. This is part of kind of what I call the “Ivanisms Series.” I have been doing videos, a couple that I call Ivanisms. This is one of them. I am thinking about doing a book with all of these phrases and why they have worked for me.
So I am absolutely a dog with a bone. The lesson here is I never give up. Be like a dog with a bone. I have built a global company that operates in more than 70 countries. One of the reasons for my success is my persistence, tenacity and doggedness in dealing with challenges.
Priscilla, I can tell you I may not be the smartest man in a room or I may not be the most talented man in a room, but I am almost always the most determined man in a room.
As part of a commencement speech, Winston Churchill is believed to have once said, “Never, never, never ever give up.” I love this quote. Now, to be honest, though, the left side of my brain says when it comes to business, that is just not logical and people need to know when the time has come to give up.
Fortunately, my right brain generally wins the battle on this issue. You see, I may not, as I say, be the smartest guy in a room, but that determinedness, that doggedness has served me well in business. So as long as you can kind of get a sense of when it is time to let something go.
There are things that I have let go, but when I feel certain, when I have great information and feel confident in my vision and my goals, then I am a dog with a bone in my focus in not giving up.
So here is an example: In 1992, I completed the manuscript for The World’s Best Known Marketing Secret. 1992. The book came out in 1994. Over an 18 month period, I sent my manuscript out to 45 publishers all over North America. Out of the 45 publishers, I received 44 rejections to my submission.
I swear. I know this number for a fact because this summer when I was moving my office from LA to Austin, I came across the file. It’s a handwritten spreadsheet and I counted 44 rejections for my manuscript.
They just dribbled in every few days?
Every few days, yeah. Because I would send out, you know, this was back in 1992, so you couldn’t send it digitally. I had to print out a 200 page manuscript, put it in an envelope, mail it. So you know, I sent out maybe three or four a week. I was getting maybe three or rejections a week back. And I received 44 rejections to my inquiry, but I didn’t give up. The 45th publisher said yes, and that became The World’s Best Known Marketing Secret. It was published in 1994.
Since then, it has four editions. The book has been published in four editions. It has been translated into more than 10 languages. It is so cool seeing all of those languages up on my bookshelf. And it has now sold over 200,000 copies worldwide.
People rejected it saying the book wouldn’t sell. It has now sold over 200,000 copies. Had I given up at submission number 44, I may have never become a bestselling author in multiple markets around the world. That and a lot of other experiences that I have had over my lifetime have led me to believe that if you are confident in what you are doing, never give up. Never, ever, ever give up.
If you are persistent, I believe you will get it. If you are consistent, I believe you will keep it. Pick a lane, stay in it and do it over and over. We are what we do repeatedly. Excellence- this is really important. If you are listening to this, I am giving you ideas that helped me create a global company. Excellence is not a single act. It’s a habit. Excellence is not a single act. It’s a habit.
People look at BNI and say, “Wow. You are really luck. It’s great.”
I tell them, “Look, it was 30 minutes of inspiration and 30 years of perspiration.”
You know, it is not a single thought. It’s something I did repeatedly. So there is no secret routine or magical process. What there is is confidence, belief and hard work on consistent basis and a desire to succeed. It’s not about perfect. It’s not about being perfect. It’s about effort.
When you bring that effort every single day, that is where transformation happens. That is how change occurs. If you really want to succeed in business and in life, think things through. Think things through and then act on that like dog with a bone. That’s my message for today, Priscilla.
Okay. I just have one question, which is how do you deal with all of that rejection?
Yeah. So, look, people say, “Well, you must have thick skin. It must not get to you.”
I don’t know anybody that it doesn’t get to a little bit. It certainly, you know, got to me. I believe that you have to define yourself on your successes not your failures. Everybody has failures. Oftentimes, the more successful you are, the more failures you have had.
I know people have heard this. I am not saying anything new. There are people out there listening to this going, “Yeah, I know, but-” Whatever the “but” is, it doesn’t matter. People get depressed over rejection. I certainly do. But that is what I am talking about with being a dog with a bone- don’t let that feeling of anxiety and depression over not achieving your objective get in the way of your success. Hang on and keep doing it.
I mean, think about it. 44 rejection letters. Nobody called me up, and some of the rejection letters were pretty brutal. Maybe something just shy of “this sucks”. They were not very nice. So everybody feels that way, I think. I certainly do. I can tell you that for a fact, and you just have to work through it and keep your eye on the ball. Keep doing what you know to be true, and I think you will achieve it.
That’s a great story. It’s difficult because it is hard to get rejected, but I think you are encouraging us all, so that’s really great.
It is hard to get rejected. No question about it. I think it also gives us strength. You know, especially – here’s the thing- especially when you finally achieve the success. First of all, I believe it makes you feel stronger. It’s like I did this. I pushed my way through this issue and I achieved what I wanted to achieve. And the beautiful thing about it is you can then be a great resource to others, saying, “Look, I did it. You can do it.”
There is no great big secret. It’s about picking a lane and staying in it, like I said, and doing it over and over and over. You heard me say in the past, “Do six things a thousand times, not a thousand things six times.” That’s what I am talking about here. Be a dog with a bone.
Umm-hmmm. That’s great information.
Thanks, Ivan. Well, I would just like to remind the listeners that this podcast has been brought to you by the Networking for Success Channel on YouTube. Thank you so much for listening. This is Priscilla Rice and we look forward to having you join us next week for another exciting episode of the Official BNI Podcast.