Have you ever been solicited for business or for a referral by someone you didn’t even know? Asking for a referral before there’s a relationship is premature.
Someone Dr. Misner had never met once asked him for an introduction to Sir Richard Branson so he could market a product to the British entrepreneur.
Priscilla sometimes gets calls from aspiring musicians who want to be connected to multi-platinum performers who recorded at the studio years ago.
This is not networking. It’s direct selling. When you give a referral, you give part of yourself away. You don’t want to put your own reputation on the line for a stranger.
Dr. Misner would like to invite Education Coordinators to bring up this topic at their meetings.
Brought to you by Networking Now.