Tony in the United States asks:
A membership committee member has asked me for something in writing that describes how a member’s credibility is reduced when that member mentions a separate business during their weekly presentation.
If you mention additional businesses, other BNI members may think you can’t be successful at one business and need a second one to make ends meet. For more about this, listen to episode 137, “Don’t Be All Things to All People.” Focus is the key to success.
Episode 7, “Simplify Your Story,” explains why you need to be specific about your products, services, and target market during your weekly presentation.
What if you have multiple businesses? Focus on one business when you are in the context of that business. Until you have built a billion-dollar brand, don’t try to leverage the brand name for multiple businesses.
If you’d like to hear the story of Dr. Misner’s property management business, leave a comment below.
Send your questions for Dr. Misner to [email protected].
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