Marketing and sales is not something Dr. Misner was always confident about, but he unexpectedly became the marketing manager at a business he worked for, so he started reading and learned on the job. Sometimes our lives and our businesses go in unexpected directions.
The key to success in referral marketing is helping other people do what they do best. So whatever business you’re in, build your own brand. Name recognition is the biggest challenge for small companies. For Dr. Misner, brand building was about writing (newspaper articles, blogging); for others, it may be video or podcasting. If you demonstrate expertise in your field, people will follow you.
Read Dr. Misner’s Entrepreneur.com post about this topic and tell us how you’re making your mark.
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