Tiffanie Kellog joins Dr. Misner this week about why you might not be getting referrals in BNI. One of the big reasons you’re not getting referrals is because you aren’t doing good weekly and featured presentations. If you’re doing any of the following things, it’s time to adopt better techniques.
Weekly Presentation Mistakes
- Reading your presentation. It’s better to practice than to read, and better to have a few bullet points to remind you what you want to say than to read your whole presentation.
- Being vague. Remember, “specific is terrific,” especially if you only have 30 seconds. Focus on one product, or service. Never say “anyone” or “everyone.”
- Giving up your weekly presentation when you do a featured presentation. Your weekly presentation can be a great introduction to your featured presentation.
Featured Presentation Mistakes
- Focusing on your history instead of why you do what you do and how you help your clients. Remember the goal is to drive referrals.
- Not making an emotionally charged connection. People won’t do business with you if they don’t know, like, and trust you.
- Staring at the screen. Reading your slides will send your audience to sleep. Use images and a few bullet points in your slides.
- Opening up for Q&A. This can take your presentation far off track. Instead, invite people who have questions to schedule a one-to-one with you or ask them to write it on their business card so you can answer later.
- Saying “I haven’t had time to prepare.” You’ve had six weeks. Saying this makes you look unreliable.
- Spewing tons of details about your business (verbal vomit). People won’t remember it all anyway. Share a couple of points people can hang onto.
Brought to you by the Networking for Success Channel on YouTube.