Memory hooks don’t work the way people think they do. They were never meant to be used with people who already know what you do. That means they’re great for visitors days or meeting new people, but not a good part of your weekly 60-second presentation for your BNI chapter.
If you’re not supposed to be using memory hooks every week, what should you do in your 60-second introduction? Develop a curriculum for each week’s meeting weeks or months in advance. Take a week-by-week approach to what you’re going to teach your fellow BNI members in your weekly presentation.
It’s more important to educate people about how to refer you than to get them to remember your memory hook. Listen to Episode 182 for an example of a 60-second presentation that’s memorable for its educational value.
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