This is a rebroadcast of Episode 111.
This is a follow-up to last week’s episode about asking for testimonials. There are three keys to using written testimonials successfully.
- Ask for written testimonials at every opportunity—but not too soon!
- Guide the content of your testimonials. The easier you make it for your client, the more likely you are to get what you need.
- Update your testimonials. Review your file or binder (or website) every two to three years at least. Discard anything from a company that’s no longer in business. Feel free to ask ongoing clients to update their testimonials if it’s appropriate.
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