A few years ago, Dr. Misner had a fundamental disagreement with a networking expert in Europe. This person believed that networking is a numbers game: that the quantity of people in your network matters more than the quality of people in your network.
Quantity is important, but networking is not so much a numbers game as a people puzzle, one that works by making connections between other people. You need to have a wide set of contacts, but your connections need to go deep. It’s not just who you know, but how well you know them. If you know your connections well enough to be able to call and ask for a favor–and get it–that is a powerful network. Quantity is good, but quality truly is king.
BNI works by building deep connections within a comparatively small group of people: the members of that chapter. Share your experiences with quality connections in the comments.
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