Here are some of the advantages of successful branding.
- Branding influences buying decisions.
- Branding creates new customers
- Branding creates loyalty.
- Branding gives you a competitive advantage.
- Branding helps grow your business.
If you want to learn more about branding, Dr. Misner recommends the book Do You Matter?
How can branding build your chapter? BNI is unique among other organizations, but without a consistent visual identity, we didn’t have the visibility and recognizability of a really great brand.
Now individual members and chapters can download BNI logos and other artwork from BNIBranding.com to use on their websites and display publicly to proclaim their BNI membership.
If you want to know why it’s so important to use these official logos, imagine what it would be like if you had 40,000 clients and they all wanted to create their own versions of your logo.
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