Michelle asked this question after discussions with fellow BNI directors and members.
If I stand up as a member and give my weekly presentation and say that my referral request is that you “Like” my business Facebook page, can my fellow members “Like” my business and submit a referral?
To answer this question, we have to return to the definition of a referral. A referral is the opportunity to do business with someone who is in the market to buy your product or service.
As a BNI member, you can redefine “referral” as it applies to you only. For some people, a referral to an unpaid speaking engagement can lead to a lot of business. So is it a good idea to count a Facebook “Like” as a referral?
- Is it really an opportunity to do business?
- How would the VP perform the referral reality test?
- Is it going to generate a “Thank you for close of business”?
Dr. Misner believes a Facebook “Like” is an endorsement, but not a referral. Your group can ask members to “Like” each other’s pages and recognize them for doing so without counting them as referrals.
Brought to you by Networking Now.