Dr. Misner just finished surveying 12,000 business people from every populated continent. He asked which of these four things was most important when making a referral:
- Knowing a person’s character
- Knowing a person’s level of competency
- Using the person’s product or service myself
- Knowing a person’s success
Not surprisingly, knowing a person’s character number one. What did surprise Dr. Misner was that neither using a person’s product or service yourself nor knowing a person’s level of success mattered very much.
This means that many of your referrals will come from people who have not actually used your products or services—if they have reason to believe in your character and competency.
Brought to you by Networking Now.