- Expertise. Mike looks for people who continue to invest in mastering their trade.
- Passion. If you aren’t excited about what you do, how can you expect other people to care enough to refer you?
- Understanding of the Referral Process. When this person receives a referral, s/he makes the person who gives the referral look great.
Talk in your 60-second commercials about how you invest in your ongoing education, why you are passionate about your business, and what you do to make your referral sources look great to the people they refer you to.
What makes people referrable to you? Add your own criteria in the comments.
Brought to you by The Global Networking Show.